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How to Build a Data Strategy That Yields Big Insights and Maximizes ROI

Here are the four steps financial marketers must take to build a data analytics strategy that yields insights with the greatest ROI.

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Deposit Hungry Institutions Can’t Afford to Fumble Hispanic Opportunity

Banking providers that decode the massive potential that the Hispanic American market represents today will be setting themselves up for decades of future growth.

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Financial Marketers Must Tap Data to Build Digital Cross-Selling Engines

Data analytics is changing the baseline of how consumers evaluate banking services and ultimately where they bank. Ignore it at your peril.

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A Competitive Weapon to Increase Deposits and Consumer Satisfaction

The Companion Deposit Account provides a blend of high rate and maximum flexibility that is a win-win for financial institutions and consumers.

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Moving From The Age Of ‘Mad Men’ To The Era Of Digital Financial Marketing

"No Small Change: Why Financial Services Needs a New Kind of Marketing" provides a 13-point guide to succeeding in the new age of financial marketing.

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5 Key Trends Revolutionizing The Customer Experience in Banking

A new report reveals the ways in which consumers' expectations are transforming the way people interact with their banking providers.

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Even The Best Banks Have Room to Improve Digital Experiences

Most digital banking experiences are not meeting consumer expectations, but some organizations are excelling in design, content and functionality.

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Banking Execs Must Get Hands Dirty to Uncover Data-Driven ‘Gold’

Experts in the banking industry say there won't be any data analytics 'gold rush' if senior leaders don't roll up your sleeves and do the dirty work.

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3 Key Factors Driving New Retail Branch Strategies in Banking

Banks and credit unions are opening fewer new branches, so they have to be absolutely sure they are picking the right sites, in the right area and in the right markets.

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7 Essential Lessons For The Banking Industry From American Express

Here's how AmEx gets the most out of every stage of the customer journey, from account applications and onboarding, to engagement and referrals.

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Major Expansion of the Editorial Team at The Financial Brand

The Financial Brand is thrilled to announce the addition of two new senior members to our editorial team — Bill Streeter and Steve Cocheo.

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Alliant Credit Union’s In-House Digital Lending Platform Fuels Growth

This digital-first credit union is generating impressive results with it new digital loan origination system, built entirely in-house.

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6 Big Millennial Marketing Mistakes Banking Brands Cannot Afford to Make

Financial marketers are out of synch with Millennials. What major marketing errors are they making that they must avoid?

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Omnichannel Banking Goes Beyond Seamless Transactions

Offering the same capabilities across all channels is just the first step to creating a truly seamless, personalized customer experience.

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Big Banks Blow It In Branches, Smaller Institutions Have Digital Achilles Heel

Smaller institutions deliver a better branch experience, but CX shortcomings in digital channels imperil their future. The opposite is true for big banks.

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Seismic Shifts In Retail Banking: Are You Ready?

Banking providers must be willing to embrace change, take risks and disrupt themselves (repeatedly) to keep pace and stay relevant.

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Top 100 Banks Using Social Media in Q2 2018

The top 100 banks using Facebook, Twitter and YouTube ranked by their overall social media community through the second quarter of 2018.

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Top 100 Credit Unions Using Social Media in Q2 2018

The top 100 banks using Facebook, Twitter and YouTube ranked by their overall social media community through the second quarter of 2018.

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Top 100 Banks on Facebook in Q2 2018

The top 100 banks on Facebook ranked by their total number of 'Likes' through the second quarter of 2018.

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Top 100 Credit Unions on Facebook in Q2 2018

The top 100 credit unions on Facebook ranked by their total number of 'Likes' through the second quarter of 2018.

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