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To Succeed With AI, Invest In Humans

The future of work in banking will include a collaboration between humans and machines that will require retraining or restaffing to get the greatest benefit from artificial intelligence.

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The Modern Marketing Model for the Financial Industry

Banks and credit unions must apply a new marketing framework, one that reflects new digital technologies, new data sources, new channels and new skills that aren't in place today.

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The Financial Brand Forum 2018 in Pictures

Here's what happens when nearly 2,000 of banking's best and brightest get together at the fastest growing annual conference in the financial industry.

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3 Steps to Getting the Most From Your Content Marketing Strategy

Here's how you can maximize the impact and ROI of your marketing by making financial education the central pillar in your online content strategy.

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Trends in Fintech Collaboration: Start With The User Experience

To improve the customer experience, financial institutions are partnering with fintech firms that have built solutions that leverage data and digital technologies.

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Reinventing Loyalty in Financial Services: The Personal Pleasure Principle

The concept of loyalty is changing, thanks to data analytics that help banking providers personalize services, increase engagement and reward loyalty.

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Reality Check: Can The Banking Industry Make Investments in AI Pay Off?

Here’s why banks and credit unions may need to rethink their AI strategies and machine learning initiatives. Or put them on hold entirely.

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Are Your Prepared to Embrace Change, Take Risks and Disrupt Yourself?

As digital transformation in banking becomes the norm, individual and corporate success will be determined by those who embrace change, take risks and disrupt themselves.

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The Forum 2018: The Power of Strategic Brand Storytelling

Even the best story — one that inspires and evokes emotions — is meaningless if the right people don’t read it, see it or hear it. Here's how to tell and package your brand story.

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The Forum 2018: Major Trends Rocking the Banking Industry

Technologies like AI, machine learning, voice recognition, virtual reality and data analytics are transforming how consumers interact with their banking providers.

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Three Big Lessons From The Financial Brand Forum 2018

Here's what 1,750 banking executives learned about innovation, design and branding in their first day at The Financial Brand Forum 2018.

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How Financial Marketers Should Calculate The Real ROI of Branding

Measuring the ROI of branding is more than just dollars and cents. Here's how financial marketers should take the conversation — and their brands — to the next level.

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Financial Marketers, Are You Listening: Stop Buying New Customers!

Using financial incentives may get people to switch banks, but this risky marketing strategy often does little more than undermine profitability.

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Why Adtech Needs Fintech

There’s no question that fintech and adtech have different missions and cultures, but fintech provides a model for a new digital media marketplace in three ways.

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The Key to Any Successful Fintech Marriage is Communication

Traditional financial institutions must build trust and develop strong communication channels with their fintech partners to keep everyone on the same strategic page.

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Data Analytics and The Death of The Modern Banking Industry

The clock is ticking on traditional institutions who must leverage data better, or players from outside banking will become the primary providers of financial services.

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Financial Marketers Must Embrace AI to Remain Relevant

Artificial Intelligence (AI) is a very powerful tool for financial marketers as they try to leverage big data and advanced analytics to improve targeting, messaging and ROI.

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Banking Must Provide AI-Based Financial Wellness Tools

Developing and promoting financial wellness tools represents a major opportunity for banks and credit unions to meet the needs of consumers worried about their finances.

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The 5 Biggest Mistakes Financial Marketers Make in Digital Channels

The Financial Brand asked digital marketing experts in the banking industry what mistakes they see financial marketers make most often. Here's what they said.

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Becoming a ‘Digital Bank’ More Than Lipstick on a Legacy Pig

Digital transformation in banking is impossible if you don't overhaul your technology core, change back-office processes, and embrace data analytics.

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