Branch Design

Reinventing ATB Financial’s Brand Through Branches

Subscribe to The Financial Brand via email for FREE!Alberta Treasury Branches, doing business as ATB Financial, is a financial institution and crown corporation owned by the Province of Alberta. ATB operates exclusively in Alberta, providing financial services to 670,000 Albertans. In its early days, ATB operated in smaller, remote areas that bigger banks didn’t deem. Read More

Beneficial Decorates Branches with Books

Subscribe to The Financial Brand via email for FREE! This past weekend, Beneficial Bank christened two new education-themed branches in Cherry Hill, New Jersey. The bank describes the branches as “campuses,” designed to be hubs for both learning and the community at large. Both the new branches incorporate a “Financial Learning Library” (something the bank. Read More

Private Banking: A Lifestyle Branch Concept

Subscribe to The Financial Brand via email for FREE! Only 10% of high net worth clients think private banks are relevant to them. The Identity Group thinks it has a design concept that could change that. They created a conceptual prototype for a differentiated luxury experience targeting high net worth individuals. There are five different. Read More

Branch Showcase: GE Money Bank | Red Canoe | AK-47s

Subscribe to The Financial Brand via email for FREE!Enjoy this portfolio of nine innovative facilities and branches from banks and credit unions around the world. GE Money Bank – Czech Branch This branch for GE Money in Czechoslovakia by design firm IDEO features a welcome counter, learning library, self-service zone, transaction area, kids play sets,. Read More

Umpqua Unveils New ‘Neighborhood Store’

Subscribe to The Financial Brand via email for FREE!Umpqua Bank opened what it describes as a “boutique store” last month in Northwest Portland, Oregon. Umpqua calls the 1,385-square-foot store its first “neighborhood store” offering “banking, innovation and a place to connect with the community” to both businesses and the general public. Umpqua’s says it wants. Read More

Branch Showcase: M&T, National City, Integra, BofA, Sovereign, Webster

Subscribe to The Financial Brand via email for FREE! M&T BANK – BRANDED ATM SURROUND  (BALTIMORE) This multi-dimensional display incorporates a fresh, new brand identity into the branch. Sheets of acrylic in the brand’s colors layer over a white acrylic backlit shell. Two alcoves house a pair of ATMs. Notice how the use of metal. Read More

Visions FCU Rocks Gen-Y Project

Subscribe to The Financial Brand via email for FREE!“Visions FCU Rocks. Where young people do their banking.” — Visions FCU Facebook page Despite having a branch near Binghamton University, home to over 14,000 students, Visions Federal Credit Union struggled attracting young adults. Over the past few months, the credit union has tried to fix that. Read More

Guerilla Good Deeds Promote New Branch

Subscribe to The Financial Brand via email for FREE!In the weeks leading up to the grand opening of AltaOne Federal Credit Union latest branch, the credit union sent out a street team to conduct random acts of kindness. The hitch? No one knew AltaOne was behind the good deeds. AltaOne waited to uncloak themselves until. Read More

Branches Refuse to Die

Subscribe to The Financial Brand via email for FREE!It seems that at least once a year, someone somewhere declares that bank branches are dead. The alleged murder weapon? The internet. Despite the fact that such stories are largely based on circumstantial- or anecdotal evidence, they are widely circulated and receive a disproportionate amount of coverage. Read More

Operation Safecatch: A Proactive Approach to Robberies

Subscribe to The Financial Brand via email for FREE! “SafeCatch doesn’t put bank employees in danger, but it does empower them to make a potential robber think twice about going through with it,” says Special Agent Larry Carr. Conventional wisdom in the financial industry regarding how to contend with robberies can be summed up in. Read More

Instead Of Saying Hello to Robber, Teller Gets Himself Fired

Subscribe to The Financial Brand via email for FREE!“When the man came into the bank…dressed in a knit cap on one of the hottest days of the year, Nicholson [a bank teller] says he was immediately uneasy. The suspicious-looking man walked in and out of the bank, then got in the teller line, then stepped. Read More

BofA Has 6 (Six!) Brand Heritage Museums

Subscribe to The Financial Brand via email for FREE! BofA calls them Heritage Centers, including San Francisco, Charlotte, Boston, Los Angeles and Wilmington. A BofA facility in each these five cities is home to a gorgeous, professionally-produced “interactive museum.” The first one opened in Charlotte in January, 2006. The bank says it created its Heritage. Read More

Time Capsule: ‘Bank of the Future’ From 1973

Subscribe to The Financial Brand via email for FREE! For as modern and progressive as the vision for this project was, it’s interesting that they didn’t foresee the advent of TV merchandising. These days, that text-cluttered sign would be on a gorgeous, vertically-mounted plasma screen. Check out the silver, spacey boots and matching uniform on. Read More

Passion Papaya Smoothies and 3-Month CDs

Subscribe to The Financial Brand via email for FREE! “We want people to come in, hang out, and meet with their friends and clients.” — Reliant Bank Reliant Bank has blended a smoothie shop into one of its branches. The bank has put a Maui Wowi franchise inside its Lennox branch, where you can now. Read More

Three Years’ Results in Two Days

Subscribe to The Financial Brand via email for FREE!How does $35 million in deposits and 800 new members sound? That’s what Advantis Credit Union just did… in two days. A recent grand opening sales event helped fuel one of the best first quarters ever for Advantis, with membership swelling by more than 4,000 in just. Read More

Credit Union Completes Transformation to ‘Centric’

Subscribe to The Financial Brand via email for FREE! Last year, Forest Kraft Credit Union changed names and became Centric. The credit union was looking to appeal to a broader segment of the community by differentiating themselves in a crowded financial market with a unique name. Furthermore, the credit union wanted to dispel the assumption. Read More

LEED Gold Branch for a True-Green Credit Union

Subscribe to The Financial Brand via email for FREE! Columbia Credit Union is just about as green as financial institutions get. They have green business practices, an E-Go Green Auto Loan, a Living Green Mortgage and they have tips for greener living on their website. They even gave away a Mercedes Smart Car last year.. Read More

Motion-Sensing Retail Window from Citizens Bank

Subscribe to The Financial Brand via email for FREE! Using motion tracking, pedestrians can interact with the display, signaling birds to come flying in and drop coins, grow plants, create wind to blow the plants around and spray pollen, etc. The display is also time-reactive, automatically changing themes depending on the time of day. This. Read More

See Barclays Bank of the Future… It’s Here Now

Subscribe to The Financial Brand via email for FREE! Barclays has opened a new flagship branch at Piccadilly Circus in London. The bank describes the project as “the first ‘brand concept’ branch in the UK,” covering 8,000 square feet of retail space over three floors. “We have taken inspiration from retailers such as Apple and. Read More

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