Branding Archive

Is The Banking Industry Experiencing Its Own ‘Kodak Moment’?

The intense pressure facing banking providers today is similar to the forces that killed dominant players in other industries when they failed to innovate fast enough.

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How Financial Marketers Can Use Video to Tell Their Brand Story

To build a banking brand, you have to tell your story. Using online video is one of the most powerful, effective storytelling mediums available to financial marketers today.

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How Financial Marketers Should Calculate The Real ROI of Branding

Measuring the ROI of branding is more than just dollars and cents. Here's how financial marketers should take the conversation — and their brands — to the next level.

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Celebrity Endorsements for Financial Brands: Smart Strategy? Or Bad Idea?

Companies around the world hire celebrities to promote their brands. But do the risks outweigh the benefits for banks and credit unions?

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How One Community Bank is Taking Its Fight National

Sunrise Bank looks to turn its feel-good brand of financial help for local urban communities into a nationwide fight for the little guy.

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Protecting Brand Value During Banking Mergers

Here are four questions financial executives must ask when communicating the value of mergers and acquisitions with customers and employees.

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How Community Institutions Are Losing The War Against Megabanks

In this battle of David vs. Goliath, the two sides can't play the same game. What works for one simply won't work for the other.

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How To Tackle The Big Rebranding Challenges In Banking

Here's what you need to do to ensure your financial institution's brand helps fuel external growth and foster internal cultural alignment.

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Building an Emotional Connection Creates Value in Financial Services

Consumers with an emotional connection with their financial services provider generate significantly more value for the bank or credit union.

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Salem Five Bank Wants To Simplify Money With An ‘Uncomplicated’ Brand

A $4.1 billion bank is differentiating its brand and standing out from the competition with a "simple" message: Uncomplicate Money.

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Financial Brands in a Digital Age: It’s All About Love

It might sound trite, but for financial marketers to win today, they have to do more than entertain. They have to uncover the love.

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Are Consumers Emotionally Connected With Your Brand?

Building an emotional brand connection with consumers is the gateway to lower cost acquisition, stronger engagement and lasting loyalty.

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Do You Have a Generic Banking Brand? Or a Niche Focus?

Community-based institutions must serve a specific niche in order to survive. Do you know what your unique position is in the market? Or do you have a generic brand?

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Challenger Banks Big Hurdle: Building Consumer Trust

It's hard to 'disrupt' an entrenched industry like financial services when you're barely denting the market. You must build trust first.

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9 Experts Discuss the Biggest Challenges of Bank Branding

Nine experts in marketing, design, product and PR provide their perspectives on the future of bank branding.

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Banking on a Powerful Brand Experience

Banking brands must reposition their brands to be at the forefront of the new digital financial experience.

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6 Keys to Branding Success in Banking Mergers

Branding can be the ultimate game changer in mergers and acquisitions — the key to uniting stakeholders and accelerating success.

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Can Consumers Really Love Their Bank?

Consumers' feelings dictate brand preference and loyalty. Here's proof that consumers can connect with banking providers on a deep, emotional level.

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The Importance of Narrow Focus and Differentiation

Financial institutions must narrow their focus and differentiate products and services. The essence of strategy is choosing what NOT to do.

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How Good Are You At Telling Your Bank’s Brand Story?

It's scary how many marketers think they effectively tell their brand's story, because research suggests otherwise.

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