Digital Marketing Archive

The Modern Marketing Model for the Financial Industry

Banks and credit unions must apply a new marketing framework, one that reflects new digital technologies, new data sources, new channels and new skills that aren't in place today.

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The 5 Biggest Mistakes Financial Marketers Make in Digital Channels

The Financial Brand asked digital marketing experts in the banking industry what mistakes they see financial marketers make most often. Here's what they said.

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Multichannel Onboarding Communications Trends in Banking

This showcase provides excellent examples of how financial institutions increase their ROI by welcoming, onboarding and cross-selling new customers.

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The Future of Voice: What Financial Marketers Need to Know

Banking providers need to understand how voice-enabled technologies impact all aspects of the customer experience — from sales to service.

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The Five Pitfalls of Digital Marketing Banks and Credit Unions Must Avoid

Financial institutions that load up on digital and put their faith in Google, Facebook and other ad networks could be making a huge mistake.

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2018: The ‘Year of AI and Machine Learning’ for Financial Marketers

Digital marketing in financial services requires the use of AI and machine learning to improve personalization and make marketing faster, cheaper and more efficient.

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5 Ways Community Banks & Credit Unions Can Crush Competitors Online

To beat megabanks, smaller institutions must craft a compelling story about their competitive advantages in digital channels.

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Four Simple Digital Marketing Tactics You Can’t Ignore in 2018

Financial marketers need to couple digital technology with advanced analytics to create highly personalized content that generates scalable results.

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The Discipline of Relevant Marketing

Disciplined and focused marketers can successfully managing both customer relationships and product portfolios at the same time.

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5 Marketing Automation Tips For Community Banks and Credit Unions

Automation is the dominant theme in marketing today. But how can financial institutions with tight budgets and limited resources catch up with the rest of the banking industry?

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Banks and Credit Unions Must Join The Content Marketing Revolution

Content marketing is big, it's real and it's here to stay. Here's how to capitalize on this trend and craft your own killer content strategy.

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Is Digital Video The Next Big Thing In Financial Marketing?

Digital video marketing has emerged as a medium of choice for financial marketers who want to achieve measurable business results.

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Using Machine Learning To Multiply Your Digital Marketing ROI

Banks and credit unions must integrate machine learning into their digital marketing strategies, but where and how should they get started?

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Increasing ROI with Pay-for-Performance Direct Marketing

Bank and credit union marketers have the opportunity to generate a measurable and consistent ROI with pay-per-performance direct marketing.

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3 Ways To Beat Tech Giants and Fintech Firms With Behavioral Marketing

Traditional marketing needs to be replaced with behavioral marketing, using real-time data and advanced analytics to drive communication.

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Make No Mistake: 5 Tips to Get Your Content Marketing Strategy Right

Content marketing is hot. Why? Because it works. Here's how banks and credit unions should create their own culture of content.

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6 Critical Trends Redefining Marketing in a Digital-First World

Leading organizations today are aligning marketing around a customer journey strategy, leveraging data analytics, and embracing AI.

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54 Statistics & Trends That Will Shape Your Digital Marketing Strategy

Over 50 digital, mobile, social, email and content trends that will influence your marketing strategy in digital channels.

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Shielding Your Institution’s Brand From Toxic Online Content

How can banks and credit unions make sure their ads don't appear online next to fake news, hate speech or offensive YouTube videos?

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