Digital Consumers Demand Personalized Pricing

Dynamic pricing of banking products and services is expected by digital consumers who expect real-time recognition of relationships. Read article

Banking Providers Fail to Sell Benefits of Mobile Banking and Payments

Despite increasing enrollment in mobile banking, actual utilization of mobile banking and mobile payment apps is still far below market potential. Read article

Banking’s Digital Talent Crisis: Who Will Fill the Tech Void?

Banks and credit unions can't find enough people with the digital technology skills they need. And the problem is getting worse. Read article

Celebrity Endorsements for Financial Brands: Smart Strategy? Or Bad Idea?

Companies around the world hire celebrities to promote their brands. But do the risks outweigh the benefits for banks and credit unions?  Read article

As Millennials Age, How Will Your Marketing Strategy Need To Change?

As Millennials get older, banks and credit unions could get caught off guard if their marketing plans don't evolve. Read article

10 Social Media Tips for Banks and Credit Unions

Financial institutions claim social media is important, but many just go through motions. Here's how you can extract more meaningful value from your social media activity. Read article

Are Millennial Men Better Banking Customers Than Millennial Women?

Millennial men are more likely to provide referrals and grow their banking relationship than Millennial women.  Read article

In a Platform Economy, Banks Must Move From Transactions to Engagement

Improved consumer engagement and open banking models are required to serve consumers accustomed to platform offerings. Read article

The Five Pitfalls of Digital Marketing Banks and Credit Unions Must Avoid

Financial institutions that load up on digital and put their faith in Google, Facebook and other ad networks could be making a huge mistake. Read article

Around The Web

Jumpstart your year by leveraging best practices from peers to develop a financial marketing strategy to attract loyal consumers in 2018.

Community institutions are being squeezed by big banks and fintechs. Customers want digitized experiences, creating a gap between what you provide and expectations. Bridge the gap!

Gartner’s Stessa Cohen’s Market Guide for Digital Banking Multichannel describes the largest replacement cycle in history. Get a free copy.

ATMs are an important channel in the banking landscape. Discover how new technologies can help you reach your target audience and create better ATM interactions.

Find out why 76% of financial services are planning to improve customer experiences using artificial intelligence and voice.

Campaign-specific landing pages have become a must in targeted marketing. Download our Landing Page playbook, specifically for Financial Services marketers.

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