Rule #1 for Commercial Lenders: The more you know the more you grow. The difference is data.  

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  1. Good article but 60% conversion – i.e. 40% abandonment – is something that the Amazons of the world would die for! Ecommerce visitor-to-customer conversion rates range from 2-8%. I’m sure your 60% figure refers to conversion from a later stage of the funnel than visit.

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