Article Archive

Most Recent Articles

The Three Essentials of Bank Marketing: Apps, Branches & CX

The digital revolution has transformed the act of banking from mere "transactions" into interactions. It’s time financial marketers do the same.

More

Top Takeaways for Banking Execs From The 2018 Internet Trends Report

This annual analysis of technology and internet trends from Mary Meeker, the world's foremost authority on digital channels, is an essential guide for financial marketers.

More

Banks Play Catch Up With Technology As They Concede The Battle for Payments

The banking industry is increasing investments in digital technology, data security and AI to try to meet increasing consumer expectations and new government regulations.

More

The Four Ps of Data-Centric Organizations: People, Platforms, Processes and Partners

Here are the four pillars financial marketers must use to rebuild their organization entirely around data analytics and data management.

More

The Right Retail Branch Strategy: Amazon-Style Tech or Starbucks Experience?

Will the future of retail banking be dominated by Amazon-style digital technologies? Or will those delivering a phenomenal experience like Starbucks win the war?

More

The Art and Science of Data Analytics in Financial Services

Data analytics isn't just about statistical correlations. It's about teasing out real insight that can be used to personalize everything from products to communications.

More

The State of Video Banking 2018: Trends, Stats & Facts

Four out of five banks and credit unions either offer video banking or plan to do so, with online video rapidly catching up with in-branch video banking.

More

Artificial Intelligence and The Banking Industry’s $1 Trillion Opportunity

If artificial intelligence lives up to its potential — and consumers become more comfortable with it — financial institutions could add over $1 trillion to their balance sheets.

More

Why Financial Marketers Should Care About Open Banking

Traditional financial services will be impacted by new competitors, more data availability, and greater consumer expectations in the era of open banking.

More

How Tech Can Help Community Banks and Credit Union Tap The ‘Buy Local’ Movement

For community-based banking provider, the 'buy local' movement can be a powerful force when combined with advanced digital technologies.

More

Five Banks and Credit Unions Rocking The Small Business Market

Small businesses would choose local institutions more often if they didn't struggle with a subpar mobile experience, lengthy loan applications and limited business products.

More

The Massive Untapped Sales Opportunities of Mobile Banking Users

For any retail financial institution, mobile banking users are the most active and engaged segment, but financial marketers do a terrible job cross-selling to this base.

More

The Financial Crisis: The Fallout Ten Years Later

The financial industry today looks nothing like it did prior to the meltdown in 2007. Today, there are a third fewer banking providers and 5,000 less branches. What else has changed?

More

Fintechs and Digital-Only Alternatives Face a Consumer Backlash

All the hype in the banking industry has been go-digital-or-die. But digital-only banks are losing their appeal, and consumers are starting to sour on fintech startups.

More

It’s Time for a Private Chat About Finances

Chatbots provide banking the ability to use data, analytics and machine learning to deliver personalized advice and solutions.

More

The Best (and Worst) From Finovate Spring 2018

Here are the highlights — and a couple of low lights — from Finovate Spring 2018.

More

Success With AI in Banking Hinges on the Human Factor

In the future, humans and machines will work together. But banking providers first need to retrain and restaff their workforce before the benefits of AI can be realized.

More

The Modern Marketing Model for the Financial Industry

Banks and credit unions must apply a new marketing framework, one that reflects new digital technologies, new data sources, new channels and new skills that aren't in place today.

More

The Financial Brand Forum 2018 in Pictures

Here's what happens when nearly 2,000 of banking's best and brightest get together at the fastest growing annual conference in the financial industry.

More

3 Steps to Getting the Most From Your Content Marketing Strategy

Here's how you can maximize the impact and ROI of your marketing by making financial education the central pillar in your online content strategy.

More