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Future of Payments Will Catch Many Financial Institutions Flat Footed

A global report on payment trends reveals that there is no singular, clear path to success in the new payments ecosystem.

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To Boost Mobile Banking Growth Rates, Banks Must Address Consumers’ Fears

Financial institutions must solve the security riddle and find ways to reassure consumers or mobile banking growth rates will suffer.

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Four AI Applications Banks and Credit Unions Can’t Ignore in 2018

Banking must use artificial intelligence (AI) to improve customer insights, customer onboarding, risk management and back office operations.

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7 Strategies to Winning Banking Relationships With Mass Market Consumers

Here's how community banks and credit unions can improve the bottom line when serving fee-driven consumers who are heavy branch users.

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Digital Banking Consumers Demand Hyper Personalization

Personalization is no longer enough. Financial institutions must use expanded data and advanced analytics to achieve hyper-relevancy.

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Bank Tellers In The Future Will Have Names Like ‘Alexa’ and ‘Siri’

Will data-driven, AI-powered bots replace human service representatives and push the banking industry one step closer to a branchless future?

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Why Banking CEOs Should Be More Active On Social Media

Nine in ten CEOs of the most admired companies on earth are socially engaged. So why aren't leaders in the banking industry following suit?

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The Discipline of Relevant Marketing

Disciplined and focused marketers can successfully managing both customer relationships and product portfolios at the same time.

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For Smart Business Bankers, 2018 is Already Here

Don't wait to get your 2018 sales strategy underway. Here's how to get business bankers focused on prospecting now.

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How One Community Bank Is Taking Its Fight National

Sunrise Bank looks to turn its feel-good brand of financial help for local urban communities into a nationwide fight for the little guy.

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The Customer Experience Battlefield

Improving the digital customer experience is the only way for banks and credit unions to grow market share and enhance loyalty and trust.

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12 Major Marketing Trends for Financial Institutions in 2018

Here is The Financial Brand's forecast for the major trends that will impact bank and credit union marketing strategies in 2018.

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What The Retail Industry Can Teach Banking

Shopping with mobile devices is on the rise. Here's how this trend is reshaping what consumers expect from their mobile banking experience.

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The Four C’s of Innovation

Context, culture, capability and collaboration are the four C's of innovation that are the foundation for success in a changing economy.

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6 Steps to Build a Marketing Strategy Around Financial Education

Here's why financial institutions should leverage financial education as a consumer marketing tool, and how to get started with your strategy.

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Welcome to the Age of Superhuman Banking

Real-time, personalized recommendations in banking are now possible thanks to big data, advanced analytics and new digital technologies.

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Is CX Your Top Priority? Banking Consumers Don’t Think So

Consumers enjoy hyper personalized experiences from the likes of Amazon, Netflix and Google. And then there's banking...

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Funny + Money: Does Humor in Financial Advertising Work?

When it comes to advertising, are some banks and credit unions too eager to tickle the funny bone?

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How Digital Banking Can Protect Against The Big Tech Invasion

As tech giants offer financial services, banking must use customer insights and advanced technology to differentiate digital offerings.

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Six Changes Bank and Credit Union CMOs Must Make in 2018

CMOs are putting their careers in jeopardy if their role doesn't expand into both CX and data analytics. In 2018, CMOs have a simple choice: grow or go.

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