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Marcus by Goldman Sachs: The Future of CX + Fintech in Banking?

Marcus is using an aggressive strategy that combines open banking APIs with fintech acquisitions to target mass market digital consumers.

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Millennials and Money: 30+ Trends Financial Marketers Need to Know

Millennials desperately need help managing their financial lives, but they are frustrated by banks and credit unions that could understand them better.

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Multichannel Onboarding Communications Trends in Banking

This showcase provides excellent examples of how financial institutions increase their ROI by welcoming, onboarding and cross-selling new customers.

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Technology Must Make Digital Banking More Human

As technology continues to transform every facet of the banking industry, the importance of the human element never been greater.

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Four Fundamentals of Successful Data-Driven Marketing Campaigns

Here's what financial marketers need to do to ensure they realize the value of customer data and maximize the ROI of their marketing campaigns.

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Just Do It: The Bank of the Future Doesn’t Use Excuses

The banking industry of tomorrow will be much different than it is today, yet most banks and credit unions struggle breaking free from the past.

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Banking Providers Must Overhaul Lending for Digital Millennials

Contrary to popular belief, Millennials aren't averse to debt. But they want loans with flexibility and digital tools more than anything else — even interest rates.

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Consumers Want An Experience That Legacy Banking Systems Can’t Deliver

Back-office tech must be updated to provide the level of CX consumers expect, or banking providers will continue struggling to engage digital consumers.

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Expert Q&A: Innovation and Digital Adoption in the Banking Industry

Dr. Wei Ke discusses innovation in the banking industry, and how financial institutions can successfully drive digital adoption using a combination of technology and empathy.

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Citibank Launches PFM Mobile App to Steal Customers

Citibank mobile app allows customers and non-customers to access advanced digital banking functionality including aggregation and financial insights.

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Branches in Decline and Subpar Digital CX Frustrate Banking Consumers

With the number of physical branches decreasing and new competitors increasing, the need for improved digital banking capabilities has never been greater.

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The 7 Habits of Highly Successful Bankers on LinkedIn

In less than 35 minutes a day, bankers can do 7 things on LinkedIn that generate leads, engage prospects and strengthen relationships with existing customers.

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The Four Pillars of Digital Transformation in Banking

Banks and credit unions know they need a digital strategy, but few actually have one. Use this outline as your strategic checklist and self-assessment tool.

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Banking Providers Must Look Beyond Traditional Credit Scores

More data, new analytics tools and aggregation technologies are making it easier to evaluate the credit worthiness of consumers who were previously "credit invisible."

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The Smartphone of The Future Will Rock The Banking World

Advances in smartphone technology and user growth provide opportunities for innovation and differentiation for banking organizations.

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Bringing Simplicity to The Digital Banking Experience

With banking, people don’t want to have to think too hard or put forth a lot of effort. Today's consumer demands the banking experience be simple across every touchpoint.

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5 Ways Banks and Credit Unions Can Apply Machine Learning Today

Fueled by the large volumes of data available in today's digital world, machine learning has the power to completely transform the experience financial institutions deliver.

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Building New Banking Ecosystems Using Data and Collaboration

Open banking requires strong data and analytics skills, a digital culture and a willingness to share and collaborate with alternative providers.

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Financial Institutions Aren’t Prepared for the Digital Revolution

An interview with Chris Skinner on his newest book, Digital Human, where he discusses the Digital Revolution and its impact on financial services.

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Five Key Things Financial Marketers Need to Know About Gen Z Now

Here are the relevant characteristics that define Gen Z — what financial marketers need to know so they can get ahead of this massive demographic trend.

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