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Branding Archive

Is It Time For You to Rebrand?

What’s the biggest warning sign it’s time for a financial institution to rebrand? Here are 8 perspectives from around the banking industry.

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Bank Wrestles With Bricks and Clicks in New Brand Strategy

Pioneer Bank wants to reinvent itself as a digital trailblazer while keeping one foot firmly planted in the brick and mortar channel.

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The Umpqua Bank Strategy

Umpqua went from $140 million to $25 billion in just over a decade. Here's how they became one of the financial industry's best brands.

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So Who’s Responsible For Building Your Bank’s Brand?

In retail banking, your brand is defined by your experience. So who's job is it to create the brand you need? In a word: Everyone's.

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Unbanking With a New ‘Craft’ Brand

Two merging institutions hope to evoke ‘modern craft banking’ with a new brand and a name that busts industry conventions: Field & Main.

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Financial Institutions Lack ‘Personality’ in Social Channels

Banks and credit unions need overlook the importance of personality in social channels. Who you are can be as important as what you say.

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Is Your Institution’s Logo Overdue for an Overhaul?

It's easy for financial brands to get stuck in their ways. But look at what the best brands are doing and you may realize your organization's is long overdue for its latest overhaul.

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The Importance & Impact of a Digital Presence on Banking Brands

As banking goes digital, banks and credit unions have a chance to reinvent themselves. After all, you can be anyone online. — a fresh start.

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10 More of the Best Banking Brands to Watch

Here is a collection of awesome and inspiring financial brands that both banks and credit unions can learn from.

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The ROI of Branding in Banking

An excerpt from the opening remarks at The Forum 2014: The connections between consumers' brains, Neanderthal Man, and brand differentiation.

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4 Ways to Make Your Brand as Cool as Umpqua Bank

Lani Hayward, EVP of Creative Strategies, reveals the key components of Umpqua's success at the Forum 2014 in Las Vegas.

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Why Most Banks Waste Their Time On ‘Branding’

Do you confuse "brand building" with "bank building?" Slick logos and pretty fonts aren’t enough to build a powerful brand.

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What Banks Can Learn About Branding From Nike’s Air Jordan

To reach consumers, many financial institutions will either scream at people or try to totally reinvent themselves. But there's another way.

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Notably Quotable: The ROI of Branding

Here's how nine marketing experts in the banking industry defined the ROI of branding, and how they think it can be calculated.

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20-Point Branding & Strategic Marketing Self-Assessment

Ever wonder how brand savvy your organization is? Whether your marketing was as strong as it should be? Here's your chance to find out.

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Insight to Impact: 3 Lessons Consumers Taught Us about Santander

Introducing the Santander brand to the US market brought Kathy Klingler closer to her customers than ever before. Here is her story.

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4 Ways Financial Institutions Can Build a Brand-Driven Internal Culture

Here are four things marketing can do to help boost the internal culture at their financial institution.

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The Art of Brand Alignment in Banking

Bank and credit union marketers can't do it alone. To build your brand, it's critical you get everyone and everything to coalesce around a consistent, integrated strategy.

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The Road to BlueShore Financial: A 10-Year Brand Transformation

The story behind a once frumpy and listless credit union, and how they became one of the most innovative premium boutique financial brands in North America.

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Banking Brands, Digital Media and Sloganitis

Traditional banking has relied on personal contact and convenient locations. Digital media threaten to render both moot. What’s a bank marketer to do?

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