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Branding Archive

The Power of Brand Management

Does brand management really pay off for banks and credit unions? Or is branding just an empty and abstract concept propagated by consultants?

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3 Buzzworthy Ways Hello Bank Built a Breakthrough Brand

Rarely do you see a new bank brand launched. Rarer still is a bank that does it right. Here are 3 micro case studies in bank marketing brilliance.

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Is Your Financial Institution Any Different? Probably Not…

Behaviors -- not slogans -- are what truly differentiate banks and credit unions.

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Webinar: 5 Ways To Avoid A Financial Branding Death Spiral

Learn how to spot the signs of a branding tailspin so you can pull out before your bank or credit union crashes and burns.

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Who Are You Really Competing Against?

It sounds like an easy question. But few financial institutions really tackle the subject and break it down. Here’s a new way to define your competitors.

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Easy Banking: The Simple Strategy

There's a new startup out to teach the banking industry a thing or two with its "easy" strategy... and they aren't even a bank! Pay attention, because they're stealing your customers.

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Knab Aims To Turn Banking Upside Down (And Backwards)

A new online-only bank is threatening to revolutionize the industry. Are they “the bank of tomorrow?” Or just another flavor of a dish consumers have already been served?

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Measuring ‘Trust’ In Banking: A Misguided Metric

Why financial marketers should disregard studies about levels of consumer trust in the banking industry.

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Everything You Should Know About Branding (But Were Afraid To Ask)

For all the talk about "brands" and "branding," there's a lot of confusion about what these terms mean, even among marketing VPs and CMOs at big banks and credit unions.

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Differentiate Or Die: Boring Banks Need Brand Personalities

Consumers view most banking brands as undesirable and undifferentiated, making the battle cry ‘Differentiate or Die’ more relevant than ever for financial institutions.

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How To: Brand Books For Retail Financial Institutions

What is a brand book? Who are they for? What goes in them? Here’s a comprehensive guide with answers to all your questions.

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Is It Time For You To Rebrand?

The answer is, “It depends,” and it hinges on whether you are changing who you are at a fundamental level, or just changing what you're saying in advertising.

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10 Of The Best Banking Brands To Watch

There are some bank brands that consistently pop onto The Financial Brand’s radar. Here are 10 you want to study. Whenever you hear their names, you should pay attention.

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Purpose, Passion and Profits

How your brand and internal culture can combine to create a powerful new profit drivers for financial institutions in a post-recessionary economy.

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9 Critical Ways Financial Institutions Should Rebuild Trust With Consumers

Here are nine ways consumers weigh their trust in banks and credit unions. How does your financial institution perform, and what weak spots do you need to fix?

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Study Shows Consumers Distrust Banks More Than Any Other Industry

Less than half of the public trust financial services and banks to do what is right, making them the least-trusted industries on earth for the second year in a row.

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Can Advertising Save BofA’s Battered Brand?

If BofA doesn’t get its act together fast, the bank’s next ad agency is going to have the hardest job on earth. What should BofA do instead?

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Ethical Issues and Lawsuits Plague BofA’s Brand

Here's a list of some super expensive settlements BofA has inked in recent years — a pattern of abuses, deceptions and dirty tricks that have undermined the bank's brand.

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Video: What is a Brand?

Need to explain branding to someone? Your board, or employees? Here's an excellent yet brief video overview.

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The Melbourne Identity: Big Bank Mimics City’s Image As It Resurrects Local Brand

A big Australian bank tries fixing its mistake by resurrecting an old regional brand it took over -- and retired -- just a few years ago. The new look resembles the City of Melbourne’s brand.

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