Credit Unions Archive

Have Credit Unions Become The New Community Banks?

With mergers slashing the number of community banks in half, credit unions have stepped in to fill the void. And some are getting very big.

More

Research Proves Consumers Know Diddly Squat About Credit Unions

Credit unions still have a big awareness problem. People don't know what credit unions are, what they offer, or who can join.

More

Canadian Credit Unions’ Opportunity to Rethink ‘Banking’

The B-word ban means Canadian credit unions can reposition their brands and redefine what 'co-operative financial services' means.

More

Canadians Banned From ‘Banking’ At Credit Unions

Credit unions in Canada are banned from using the B-word. This regulatory shocker is reverberating through the U.S. Will American credit unions be next?

More

4 Challenges For Canada’s Credit Unions As They Expand Nationally

As Canada’s biggest credit unions expand nationwide, how can they differentiate from big banks while holding onto to their core values?

More

Credit Unions Lose ‘Primary’ Status with Half of Millennials as They Age

20% of 18-24 year-old Millennials say they use a credit union as their primary financial institution, but that number is cut in half for Millennials ages 25-34.

More

Best of Credit Union Marketing: 2016 CUNA Diamond Award Winners

Every year, CUNA honors the best credit union marketing with Diamond Awards. Here are some of The Financial Brand's favorites for 2016.

More

Credit Union Social Media Sentiment Analysis

Looking at consumer sentiment towards credit unions based on an analysis of over one million online conversations.

More

Do Credit Unions Share a Social Obligation to Serve the Underserved?

The credit union movement is built on a mission to serve people of modest means. But does that include the unbanked and underbanked?

More

Credit Union Guide to Millennial Member Growth

This multinational report from the World Council of Credit Unions offers 12 survival tips for credit unions targeting Gen Y.

More

Auto Loans and Apple Pay Critical to Credit Unions in 2015

A survey of credit union executives reveals that auto loans will be their top priority in 2015. What else on their radar. Find out here.

More

Best Of Credit Union Marketing: CUNA Diamond Award Winners 2014

Every year, CUNA honors the best credit union marketing with Diamond Awards. Here are some of The Financial Brand's favorites for 2014.

More

5 Secrets Behind Sunova Credit Union’s Brand Success

This Canadian financial institution’s bottom line has benefited from a brand built around dogs, revamped branches, a new name and much more.

More

Proving The Value of Credit Union Membership

Credit unions can prove their worth by sending members statements summarizing their savings compared to other financial institutions.

More

Social Media Spurs Success For Credit Union’s Bicycle Loans

A financial cooperative in Seattle targets hip, eco-savvy urbanites with bike loans and a unique social media photosharing promotion.

More

How Three Credit Unions Are Cultivating Relationships With Gen-Y Members

Three credit unions explain how they are using trust, service and loyalty to build new relationships with millennial members.

More

7 Innovations for Credit Unions

The innovation teams at a major credit union thinktank premiere seven of their latest game-changers in cooperative finance.

More

Credit Union Pivots Its Marketing Message With New ‘Joe Grow’ Spokesman

Grow Financial shifts from marketing its name change to a new multi-year campaign anchored by an ordinary spokesdude named “Joe Grow."

More

Is Marketing a Measurable Driver of Revenue Growth for Credit Unions?

Exploring the relationship between marketing efficiency and revenue growth at credit unions.

More

Credit Union Woos Gen-Y With Intensive Campus Outreach

This $600 million credit union has a student product, a campus branch and invest heavily in one university's student orientation process.

More