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Customer Experience Archive

Carrots or Sticky Services? How to Keep Customers From Jumping Ship

Many financial institutions use "sticky" services or loyalty programs to combat attrition, but this isn't the best way to prevent defections.

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10 User Experience (UX) Design Trends for Banking in 2017

User experience design in banking in 2017 will require a new vision, new talent and a new way to view omnichannel banking interactions.

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Leveraging Data to Drive Personalized Experiences in Banking

The key to creating the best possible experience and the most engaging customer journey is building a solid foundation on data.

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Design Thinking Vital to Customer Experience Excellence

Design thinking is a problem-solving protocol that the banking industry must use to achieve digital customer experience differentiation.

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The Heart of the Customer Experience: Do Banks Care?

When it comes to the customer experience and addressing complaints, consumers aren't sure financial institutions really care.

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The Bank of Me: Why Banks Must Be Totally Customer Centric

The rise in digital channels gives banking providers rich streams of data that can be used to optimize the experience and deepen relationships with consumers.

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What Banking Can Learn from The World Series

Advanced data analytics has changed history in baseball. Banking can use the same approach to win customers and drive satisfaction.

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Are Banks Really Committed To The Customer Experience?

Everyone in banking is talking about the "customer experience," but how many banks and credit unions are actually doing something about it?

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From Sony to Spotify: What the Music Industry Can Teach Banking About Survival

The consumption patterns in the music industry provide a preview of the experience consumers expect as they apply for loans and do their daily banking.

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The Forgotten Touchpoint in Your Omnichannel Strategy

Has your focus on digital banking channels been so intense that you've overlooked one of the most important consumer touchpoints: the phone?

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User Experience Crucial to Mobile Banking Usage

Research finds that mobile design and customer experience ratings are strongly correlated to mobile banking app adoption and usage.

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5 Best Practices To Optimize Your Omnichannel Strategy

Omnichannel success has eluded all but the biggest players in banking. Here are five ideas that will help community banks and credit unions achieve similar results.

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Banking Execs and Consumers Clash Over Customer Experience

There's a big disconnect between what consumers want and how banking providers see themselves. Why aren't financial institutions ready to listen?

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Cultural Shifts Critical to Transformation Success

Employee behavior during periods of major change must be understood — and then modified — for an improved customer experience and to keep the workforce happy.

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Banking Industry Still Falling Short of Consumer Expectations

The banking industry continues to under perform in the most significant areas of consumer needs, including safety, fairness and personalized service and recognition.

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6 Ways to Improve Mobile Banking Onboarding

The digital consumer expects an easy process for opening, onboarding and using their mobile banking relationship.

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Lessons Pokémon Go Can Teach the Banking Industry

What lessons about technology adoption, gamification, data analytics and engagement can banking learn from this mobile app?

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Predictive Analytics: Think Big, Start Small… Just Start Now!

Predictive analytics helps financial institutions to better understand consumer needs and to provide personalized and contextual experiences.

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Financial Marketers Must Adopt a Digital Customer Journey Perspective

Customer journeys in banking must be digitized to reduce costs, increase revenues and improve satisfaction.

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