Data Analytics Archive

WeChat Gives Glimpse Into The Future of Banking

WeChat provides a vision of what the future banking ecosystem could be, integrating messaging, payments, ecommerce and other functions in one app.

More

The Future of Banking Extends Beyond Financial Services

The banking ecosystem of the future will include far more than just financial services, using data, analytics and digital technology to make consumer's lives easier.

More

AI and Machine Learning Not Being Used to Full Potential in Finance

The potential of artificial intelligence and machine learning has not been effectively leveraged by banks and credit unions, impacting costs, revenues and the customer experience.

More

Three Key Strategic Questions Keeping Banking Execs Awake at Night

Financial institutions everywhere are fretting over rising interest rates and struggling to improve their CX before Amazon puts them out of business. What else?

More

Four Fundamentals of Successful Data-Driven Marketing Campaigns

Here's what financial marketers need to do to ensure they realize the value of customer data and maximize the ROI of their marketing campaigns.

More

Banks Must Look Beyond Traditional Credit Scores

Increased data and advanced technology is is expanding the availability of credit to consumers with thin credit scores.

More

5 Ways Banks and Credit Unions Can Apply Machine Learning Today

Fueled by the large volumes of data available in today's digital world, machine learning has the power to completely transform the experience financial institutions deliver.

More

Building New Banking Ecosystems Using Data and Collaboration

Open banking requires strong data and analytics skills, a digital culture and a willingness to share and collaborate with alternative providers.

More

15 Applications of AI and Machine Learning in Financial Marketing

Artificial Intelligence (AI) and machine learning are very powerful marketing tools that must be used by banks and credit unions to meet consumer expectations.

More

Geotargeted Marketing Strategies: Using Location Data to Engage Banking Consumers

Banks and credit unions can drive greater marketing ROI by leveraging location-based data from consumers' mobile devices.

More

Don’t Let Bad Data Kill Your Financial Institution’s Brand

When you try to personalize your marketing communications and fail, you lose people's trust and undermine your brand. Here's three ways to make sure that doesn't happen.

More

Use Data and Next-Gen Tools to Drive Digital Banking Transformation

The need for extensive digital transformation in banking will require the combination of data insights, analytics and innovative technologies.

More

Artificial Intelligence: The Weapon of Choice in Banks’ Fight for Survival

With machine learning and artificial intelligence, traditional financial institutions can slash costs, improve the banking experience and stay competitive.

More

Data-Savvy Banking Organizations Will Destroy Everyone Else

Data, talent, digital technology and advanced analytics is at the core of the organizational intelligence required to grow and meet consumer expectations.

More

Robotics and Cognitive Automation Will Keep Banks From Drowning in Data

With data generation exploding, banks and credit unions need to automate data processing and analytic capabilities using advanced technology.

More

Data Analytics Forces Community Banks and Credit Unions to Rethink What ‘Community’ Means

Community banks and credit unions must harness the power of data analytics to redefine the 'community' they serve, and build their marketing strategy around new segmentation models.

More

Top 10 Retail Banking Trends and Predictions for 2018

Banking trends and outlooks from financial services leaders and influencers as well as financial institutions from around the world.

More

Community Banks and Credit Unions Falling Behind In the Data Arms Race

When it comes to advanced analytics capabilities, there is a troubling gap growing between community institutions and big banks.

More

Four AI Applications Banks and Credit Unions Can’t Ignore in 2018

Banking must use artificial intelligence (AI) to improve customer insights, customer onboarding, risk management and back office operations.

More

Digital Banking Consumers Demand Hyper Personalization

Personalization is no longer enough. Financial institutions must use expanded data and advanced analytics to achieve hyper-relevancy.

More