Data Analytics Archive

The Four Ps of Data-Centric Organizations: People, Platforms, Processes and Partners

Here are the four pillars financial marketers must use to rebuild their organization entirely around data analytics and data management.

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The Art and Science of Data Analytics in Financial Services

Data analytics isn't just about statistical correlations. It's about teasing out real insight that can be used to personalize everything from products to communications.

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Artificial Intelligence and The Banking Industry’s $1 Trillion Opportunity

If artificial intelligence lives up to its potential — and consumers become more comfortable with it — financial institutions could add over $1 trillion to their balance sheets.

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Why Financial Marketers Should Care About Open Banking

Traditional financial services will be impacted by new competitors, more data availability, and greater consumer expectations in the era of open banking.

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Success With AI in Banking Hinges on the Human Factor

In the future, humans and machines will work together. But banking providers first need to retrain and restaff their workforce before the benefits of AI can be realized.

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Reinventing Loyalty in Financial Services: The Personal Pleasure Principle

The concept of loyalty is changing, thanks to data analytics that help banking providers personalize services, increase engagement and reward loyalty.

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Reality Check: Can The Banking Industry Make AI Pay Off?

Here’s why banks and credit unions may need to rethink their AI strategies and machine learning initiatives. Or put them on hold entirely.

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Data Analytics and The Death of The Modern Banking Industry

The clock is ticking on traditional institutions who must leverage data better, or players from outside banking will become the primary providers of financial services.

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Financial Marketers Must Embrace AI to Remain Relevant

Artificial Intelligence (AI) is a very powerful tool for financial marketers as they try to leverage big data and advanced analytics to improve targeting, messaging and ROI.

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7 Myths of API Development and Deployment in Banking

Open banking APIs are the foundation of future digital banking development, with several myths needing to be exposed.

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WeChat Gives Glimpse Into The Future of Banking

WeChat provides a vision of what the future banking ecosystem could be, integrating messaging, payments, ecommerce and other functions in one app.

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The Future of Banking Extends Beyond Financial Services

The banking ecosystem of the future will include far more than just financial services, using data, analytics and digital technology to make consumer's lives easier.

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Banking Providers Must Leverage AI and Machine Learning (But Aren’t)

Banks and credit unions are not leveraging AI and machine learning to reduce costs, increase revenues and improve the customer experience.

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Three Key Strategic Questions Keeping Banking Execs Awake at Night

Financial institutions everywhere are fretting over rising interest rates and struggling to improve their CX before Amazon puts them out of business. What else?

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Four Fundamentals of Successful Data-Driven Marketing Campaigns

Here's what financial marketers need to do to ensure they realize the value of customer data and maximize the ROI of their marketing campaigns.

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Banking Providers Must Look Beyond Traditional Credit Scores

More data, new analytics tools and aggregation technologies are making it easier to evaluate the credit worthiness of consumers who were previously "credit invisible."

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5 Ways Banks and Credit Unions Can Apply Machine Learning Today

Fueled by the large volumes of data available in today's digital world, machine learning has the power to completely transform the experience financial institutions deliver.

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Building New Banking Ecosystems Using Data and Collaboration

Open banking requires strong data and analytics skills, a digital culture and a willingness to share and collaborate with alternative providers.

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15 Applications of AI and Machine Learning in Financial Marketing

Artificial Intelligence (AI) and machine learning are very powerful marketing tools that must be used by banks and credit unions to meet consumer expectations.

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Geotargeted Marketing Strategies: Using Location Data to Engage Banking Consumers

Banks and credit unions can drive greater marketing ROI by leveraging location-based data from consumers' mobile devices.

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