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Digital Marketing Archive

The Discipline of Relevant Marketing

Disciplined and focused marketers can successfully managing both customer relationships and product portfolios at the same time.

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5 Marketing Automation Tips For Community Banks and Credit Unions

Automation is the dominant theme in marketing today. But how can financial institutions with tight budgets and limited resources catch up with the rest of the banking industry?

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Banks and Credit Unions Must Join The Content Marketing Revolution

Content marketing is big, it's real and it's here to stay. Here's how to capitalize on this trend and craft your own killer content strategy.

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Is Digital Video The Next Big Thing In Financial Marketing?

Digital video marketing has emerged as a medium of choice for financial marketers who want to achieve measurable business results.

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Using Machine Learning To Multiply Your Digital Marketing ROI

Banks and credit unions must integrate machine learning into their digital marketing strategies, but where and how should they get started?

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Increasing ROI with Pay-for-Performance Direct Marketing

Bank and credit union marketers have the opportunity to generate a measurable and consistent ROI with pay-per-performance direct marketing.

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3 Ways To Beat Tech Giants and Fintech Firms With Behavioral Marketing

Traditional marketing needs to be replaced with behavioral marketing, using real-time data and advanced analytics to drive communication.

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Make No Mistake: 5 Tips to Get Your Content Marketing Strategy Right

Content marketing is hot. Why? Because it works. Here's how banks and credit unions should create their own culture of content.

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6 Critical Trends Redefining Marketing in a Digital-First World

Leading organizations today are aligning marketing around a customer journey strategy, leveraging data analytics, and embracing AI.

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54 Statistics & Trends That Will Shape Your Digital Marketing Strategy

Over 50 digital, mobile, social, email and content trends that will influence your marketing strategy in digital channels.

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Shielding Your Institution’s Brand From Toxic Online Content

How can banks and credit unions make sure their ads don't appear online next to fake news, hate speech or offensive YouTube videos?

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Insights, Analytics and Personalization in Financial Marketing

Personalization and context are more important than ever. That's where data analytics and business intelligence come in.

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Five Geotargeting Advertising Tips for Financial Marketers

Here's how community banks and credit unions can “localize” their digital marketing strategy with geo-targeted Google AdWords campaigns.

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Banking Must Move From Mobile-First to AI-First

Combine artificial intelligence (AI) with big data, advanced analytics and digital technology to deliver an enhanced banking customer experience.

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Banks are Marketing Like It’s 1999

Smaller financial institutions are not keeping up with consumer demands and digital marketing capabilities.

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Improve Lending Results With Digital Marketing

Advanced analytics and digital marketing can improve loan prospect targeting and lending effectiveness for banks and credit unions.

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Financial Marketers Not Ready For The Future

Study reveals that financial institutions are using strategies from the past rather than the advanced technologies and digital media needed for the future.

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10 Reasons Marketing Automation is No Longer Optional

A marketing automation platform is essential for financial institutions who need to manage complex, personalized communications in the Digital Age.

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Lights, Camera… Corporate Selfie

Video is an underutilized, yet effective digital marketing tool for banks and credit unions wanting to increase brand awareness,

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Acquisition, Onboarding and Cross-Sell Marketing Showcase

A gallery of the best acquisition, onboarding and cross-selling marketing that connects and engages today's digital consumers.

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