Digital Marketing Archive

Moving From The Age Of ‘Mad Men’ To The Era Of Digital Financial Marketing

"No Small Change: Why Financial Services Needs a New Kind of Marketing" provides a 13-point guide to succeeding in the new age of financial marketing.

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Banking Industry Not Prepared For New Era Of Marketing

The 2018 Guide to Financial Marketing provides the strategies, tactics and channel shifts banking providers must make to yield greater ROI.

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12 Ways to Get to the Top of the Digital Wallet

Competition for digital payments is high, with banks and credit unions marketing digital wallets using digital media.

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4 Major Digital Marketing Trends Redefining Retail Banking in 2018

What are financial marketers' top priorities? Where are they struggling? And how will budgets shift in the year ahead?

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2018 State of Financial Marketing: Adoption of Martech Solutions Remains Anemic

The use of digital marketing technology tools remains low in the banking industry, impacting marketing effectiveness and customer experience.

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An Omni-Channel Approach to Onboarding Banking Relationships

While the future points to digital channel engagement in banking, physical branches still play a role with new customer onboarding.

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2018 Google Search Trends in Banking, Digital Channels & Marketing

A look at the major Google search trends impacting the banking industry — what consumers and executives in the financial industry are looking for most, and when.

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Why Financial Marketers Should Care About Open Banking

Traditional financial services will be impacted by new competitors, more data availability, and greater consumer expectations in the era of open banking.

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The Modern Marketing Model for the Financial Industry

Banks and credit unions must apply a new marketing framework, one that reflects new digital technologies, new data sources, new channels and new skills that aren't in place today.

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The 5 Biggest Mistakes Financial Marketers Make in Digital Channels

The Financial Brand asked digital marketing experts in the banking industry what mistakes they see financial marketers make most often. Here's what they said.

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Multichannel Onboarding Communications Trends in Banking

This showcase provides excellent examples of how financial institutions increase their ROI by welcoming, onboarding and cross-selling new customers.

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The Future of Voice: What Financial Marketers Need to Know

Banking providers need to understand how voice-enabled technologies impact all aspects of the customer experience — from sales to service.

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The Five Pitfalls of Digital Marketing Banks and Credit Unions Must Avoid

Financial institutions that load up on digital and put their faith in Google, Facebook and other ad networks could be making a huge mistake.

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2018: The ‘Year of AI and Machine Learning’ for Financial Marketers

Digital marketing in financial services requires the use of AI and machine learning to improve personalization and make marketing faster, cheaper and more efficient.

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5 Ways Community Banks & Credit Unions Can Crush Competitors Online

To beat megabanks, smaller institutions must craft a compelling story about their competitive advantages in digital channels.

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Four Simple Digital Marketing Tactics You Can’t Ignore in 2018

Financial marketers need to couple digital technology with advanced analytics to create highly personalized content that generates scalable results.

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The Discipline of Relevant Marketing

Disciplined and focused marketers can successfully managing both customer relationships and product portfolios at the same time.

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5 Marketing Automation Tips For Community Banks and Credit Unions

Automation is the dominant theme in marketing today. But how can financial institutions with tight budgets and limited resources catch up with the rest of the banking industry?

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Banks and Credit Unions Must Join The Content Marketing Revolution

Content marketing is big, it's real and it's here to stay. Here's how to capitalize on this trend and craft your own killer content strategy.

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