Digital Marketing Archive

Consumers Would Rather Have Naked Pics Leaked Than Financial Info

Given the choice, more people say they would prefer to have naked photos of themselves posted online than have their financial information stolen.

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Will Robo-Advisors Kill Personal Service?

Is there still a role for loan officers and business banking reps? Or will number-crunching algorithms take over financial services?

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Top 10 Email Marketing Strategies

The strategies that make email the most powerful digital multichannel strategy for financial marketers.

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6 Insights to Maximize Your Google AdWords Strategy

What financial marketers need to know now about managing the amount they spend on Google AdWords and the number of keywords they manage.

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Building An Omni-Channel Banking Experience Around Digital Natives

You can simplify the account opening process, remove pain points and save people time by building customer journeys around digital natives.

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10 Digital Marketing Strategies For Your Next Mortgage Campaign

To capitalize on the ripe mortgage and refi market, you need to be thinking about implementing these 10 digital marketing strategies.

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Mobilegeddon: Google’s Mobile Update for Financial Marketers

Your financial institution's website had better be mobile-friendly, or Google will start excluding you from their search results.

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How Financial Institutions Can Effectively Leverage Animation in Email

Here are five innovative ways to increase engagement and conversions in your email marketing campaigns by adding compelling, relevant animations.

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Millennials, Mobile Channels & The Future of Financial Marketing

A study of Millennial attitudes mobile banking services points towards the important changes banks and credit unions must make when targeting this critical consumer segment.

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15 Digital Strategies for Financial Marketers in 2015

The major themes dominating banking include integrated marketing, quality content and multichannel distribution. Are you ready?

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Marketing Mobile Banking to the Masses

Banks and credit unions are putting more marketing muscle into promoting their mobile banking platforms. Some are starting to go further.

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10 Key Elements of a High-Octane Email Program

Here are 10 tips for banks and credit unions to leverage this high-performance marketing medium and get your program up to speed.

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2014 Google Search Trends in Banking

This annual study breaks down Google search trends in the banking industry — what consumers are looking for and when.

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How Banks Can Use Online Video To Rebuild Trust

Banks are focused on regaining consumer trust, and they’re leveraging the power of moving images to get there.

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Branding Your Online Banking Support Team

Texas Bank & Trust has smartly packaged its team of online and mobile banking support specialists with their own brand.

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Why Bad Online Reviews Are Good For Your Bank

Many financial institutions dread bad online reviews. But here's why you should view negative feedback as golden opportunities.

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12 Takes on the Emerging Role of Online Video in Banking

How should banks and credit unions leverage online video, if at all? Here are a dozen different perspectives.

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The Most Important Digital Channels in Banking Today

What do banks and credit unions think are the most important digital channels? The answers vary: from mobile and email to social and online video.

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What’s the Right Search Engine Strategy: Google AdWords or Facebook?

Financial marketers can rank higher in organic search results and cut their AdWords budget with the right content and social media strategy.

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12 Essential Email Benchmarks for Financial Marketers

An invaluable collection of key performance metrics for banks and credit unions. Open, click-through, un rates, and much more!

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