Rule #1 for Commercial Lenders: The more you know the more you grow. The difference is data.  

Marketing Strategy Archive

7 Strategies to Winning Banking Relationships With Mass Market Consumers

Here's how community banks and credit unions can improve the bottom line when serving fee-driven consumers who are heavy branch users.

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The Discipline of Relevant Marketing

Disciplined and focused marketers can successfully managing both customer relationships and product portfolios at the same time.

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12 Major Marketing Trends for Financial Institutions in 2018

Here is The Financial Brand's forecast for the major trends that will impact bank and credit union marketing strategies in 2018.

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Six Changes Bank and Credit Union CMOs Must Make in 2018

CMOs are putting their careers in jeopardy if their role doesn't expand into both CX and data analytics. In 2018, CMOs have a simple choice: grow or go.

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Plug Those Leaks: Stop Attrition From Stalling Your Growth Strategy

Most banks and credit unions pour a lot of effort into marketing to lure people in, but what good is it if they don't stick around?

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Big Data, Facebook and The Future of Bank Marketing

To leverage consumers' digital data and micro-target marketing messages with pinpoint precision, all you have to do is buy ads on Facebook.

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Giving Customer Acquisition and Retention a Big Boost With Machine Learning

Artificial Intelligence (AI) and machine learning will be the keys to success for financial institution marketers in the future.

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The Right Financial Marketing Model: Sales Funnel or Customer Journey?

The traditional sales funnel has been around for decades, but the time has come to flip this model around and shift to a customer journey mindset.

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Meeting the Needs of Disabled Customers is Good Business

Providing accessible and customized solutions for customers with disabilities is a good business decision for banks and credit unions.

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Banks Tick Consumers Off and Drive Them Away… But Do They Even Care?

If banks hope to survive the intense competition from fintechs, Amazon and Google, they must align themselves with customer goals. And fast.

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14 Great Ideas For Marketing Zelle P2P Payments

With ambitions to disrupt P2P market share of PayPal, Venmo and Square, banking's direct mail, email and social marketing has been modest.

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Unleash the Power of Social Advertising

Banks and credit unions should use social media advertising in their marketing mix to boost the ROI of customer acquisition and cross-selling.

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Banking Desperately Needs A Relationship-Based Selling Strategy

Relationship-based selling leverages deep customer insight and new selling tools to deliver a personalized, contextual solution in real-time.

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How Community Institutions Are Losing The War Against Megabanks

In this battle of David vs. Goliath, the two sides can't play the same game. What works for one simply won't work for the other.

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3 Ways To Beat Tech Giants and Fintech Firms With Behavioral Marketing

Traditional marketing needs to be replaced with behavioral marketing, using real-time data and advanced analytics to drive communication.

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Millennial Business Owners Expand Digital Banking Opportunities

Millennials are the fastest growing segment of small business owners, providing a great underserved market for banks and credit unions.

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The Power of Self-Service Data Analytics in Financial Services

Banks and credit unions must move beyond using customer data purely for internal reports, and start using it for great customer experiences.

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6 Critical Trends Redefining Marketing in a Digital-First World

Leading organizations today are aligning marketing around a customer journey strategy, leveraging data analytics, and embracing AI.

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Building an Emotional Connection Creates Value in Financial Services

Consumers with an emotional connection with their financial services provider generate significantly more value for the bank or credit union.

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Information Overload: Research Shows Ads Overwhelm Consumers With Facts & Features

Banks and credit unions must use data-driven insights to focus their marketing messages and help consumers simplify the purchase decision.

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