Marketing Strategy Archive

Multichannel Onboarding Communications Trends in Banking

This showcase provides excellent examples of how financial institutions increase their ROI by welcoming, onboarding and cross-selling new customers.

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Four Fundamentals of Successful Data-Driven Marketing Campaigns

Here's what financial marketers need to do to ensure they realize the value of customer data and maximize the ROI of their marketing campaigns.

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Five Big Strategic Shifts Bank and Credit Union CMOs Must Make

Customer centricity, CX and digital transformation are among the dominant themes that preoccupy the most effective CMOs in the world today.

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Don’t Let Bad Data Kill Your Financial Institution’s Brand

When you try to personalize your marketing communications and fail, you lose people's trust and undermine your brand. Here's three ways to make sure that doesn't happen.

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It’s Time to Push the ‘Reset’ Button on Bank Marketing

There are four actions that senior management can take to immediately increase the return on investment of their financial institution’s marketing efforts.

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The Irresistible Power of Neuroscience: How Financial Marketers Get Inside Consumers’ Minds

Here's how financial institutions can use consumer psychology and behavioral economics to turbocharge their marketing ROI.

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What Financial Marketers Can Learn From Nonprofits

Nonprofits have learned how to generate massive ROI by turning data into personalized marketing messages. Smart banks and credit unions will steal their playbook.

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The Future of Voice: What Financial Marketers Need to Know

Banking providers need to understand how voice-enabled technologies impact all aspects of the customer experience — from sales to service.

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2018: The ‘Year of AI and Machine Learning’ for Financial Marketers

Digital marketing in financial services requires the use of AI and machine learning to improve personalization and make marketing faster, cheaper and more efficient.

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5 Major Retail Banking Challenges in 2018 (and How to Overcome Them)

Here are five key trends financial institutions will be forced to fight in the year ahead, and how they can tackle them.

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What Silicon Valley Misunderstands About Banking and Fintech

The buying and selling of financial services is changing, with digital technology being used to provide real-time personalized solutions.

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5 Resolutions for Digital Banking Success in 2018

Increasing consumer-facing and back-office digital capabilities is the most important trend in the banking industry for 2018.

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7 Strategies to Winning Banking Relationships With Mass Market Consumers

Here's how community banks and credit unions can improve the bottom line when serving fee-driven consumers who are heavy branch users.

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The Discipline of Relevant Marketing

Disciplined and focused marketers can successfully managing both customer relationships and product portfolios at the same time.

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12 Major Marketing Trends for Financial Institutions in 2018

Here is The Financial Brand's forecast for the major trends that will impact bank and credit union marketing strategies in 2018.

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Six Changes Bank and Credit Union CMOs Must Make in 2018

CMOs are putting their careers in jeopardy if their role doesn't expand into both CX and data analytics. In 2018, CMOs have a simple choice: grow or go.

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Plug Those Leaks: Stop Attrition From Stalling Your Growth Strategy

Most banks and credit unions pour a lot of effort into marketing to lure people in, but what good is it if they don't stick around?

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Big Data, Facebook and The Future of Bank Marketing

To leverage consumers' digital data and micro-target marketing messages with pinpoint precision, all you have to do is buy ads on Facebook.

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Giving Customer Acquisition and Retention a Big Boost With Machine Learning

Artificial Intelligence (AI) and machine learning will be the keys to success for financial institution marketers in the future.

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The Right Financial Marketing Model: Sales Funnel or Customer Journey?

The traditional sales funnel has been around for decades, but the time has come to flip this model around and shift to a customer journey mindset.

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