Marketing Strategy Archive

The Banking CMO’s Guide to Earning Your Seat in the C-Suite

Here’s how CMOs can build bridges and strengthen relationships with their CEO, CFO, COO and other peers in the C-suite.

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Marketing Automation and Personalization Critical in Digital Banking Relationships

Financial marketers must automate customer communications with messages that are personalized and customized for the stage of the customer's journey.

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What Bank and Credit Union Marketers Can Learn From Auto Dealerships

Banks and credit unions need to improve retention and reduce attrition. Here's some tips to foster more loyal relationships.

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The Three Essentials of Bank Marketing: Apps, Branches & CX

The digital revolution has transformed the act of banking from mere "transactions" into interactions. It’s time financial marketers do the same.

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How Tech Can Help Community Banks and Credit Union Tap The ‘Buy Local’ Movement

For community-based banking provider, the 'buy local' movement can be a powerful force when combined with advanced digital technologies.

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The Modern Marketing Model for the Financial Industry

Banks and credit unions must apply a new marketing framework, one that reflects new digital technologies, new data sources, new channels and new skills that aren't in place today.

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Financial Marketers, Are You Listening: Stop Buying New Customers!

Using financial incentives may get people to switch banks, but this risky marketing strategy often does little more than undermine profitability.

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Financial Marketers Must Embrace AI to Remain Relevant

Artificial Intelligence (AI) is a very powerful tool for financial marketers as they try to leverage big data and advanced analytics to improve targeting, messaging and ROI.

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Multichannel Onboarding Communications Trends in Banking

This showcase provides excellent examples of how financial institutions increase their ROI by welcoming, onboarding and cross-selling new customers.

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Four Fundamentals of Successful Data-Driven Marketing Campaigns

Here's what financial marketers need to do to ensure they realize the value of customer data and maximize the ROI of their marketing campaigns.

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Five Big Strategic Shifts Bank and Credit Union CMOs Must Make

Customer centricity, CX and digital transformation are among the dominant themes that preoccupy the most effective CMOs in the world today.

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Don’t Let Bad Data Kill Your Financial Institution’s Brand

When you try to personalize your marketing communications and fail, you lose people's trust and undermine your brand. Here's three ways to make sure that doesn't happen.

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It’s Time to Push the ‘Reset’ Button on Bank Marketing

There are four actions that senior management can take to immediately increase the return on investment of their financial institution’s marketing efforts.

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The Irresistible Power of Neuroscience: How Financial Marketers Get Inside Consumers’ Minds

Here's how financial institutions can use consumer psychology and behavioral economics to turbocharge their marketing ROI.

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What Financial Marketers Can Learn From Nonprofits

Nonprofits have learned how to generate massive ROI by turning data into personalized marketing messages. Smart banks and credit unions will steal their playbook.

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The Future of Voice: What Financial Marketers Need to Know

Banking providers need to understand how voice-enabled technologies impact all aspects of the customer experience — from sales to service.

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2018: The ‘Year of AI and Machine Learning’ for Financial Marketers

Digital marketing in financial services requires the use of AI and machine learning to improve personalization and make marketing faster, cheaper and more efficient.

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5 Major Retail Banking Challenges in 2018 (and How to Overcome Them)

Here are five key trends financial institutions will be forced to fight in the year ahead, and how they can tackle them.

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What Silicon Valley Misunderstands About Banking and Fintech

The buying and selling of financial services is changing, with digital technology being used to provide real-time personalized solutions.

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5 Resolutions for Digital Banking Success in 2018

Increasing consumer-facing and back-office digital capabilities is the most important trend in the banking industry for 2018.

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