Mobile Channel Archive

Kiwibank’s iPhone App Puts A Service Rep In Everyone’s Pocket

Customers can press a button on their iPhones to summon support from a Kiwibank "online relationship manager" -- human service for mobile bankers, 24/7.

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Marketers Must Stress Security Of Mobile Banking Channels

When marketing mobile services, you must address people's fears by stressing security features. Security concerns are the #1 hot button preventing more people from adopting mobile banking channels.

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Mobile Banking Set To Explode, Here’s What Marketers Need to Know

Two research studies on mobile banking tell financial marketers they need to pay more attention to this critical channel.

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Sneak Peek: US Bank’s Augmented Reality Branch, ATM Locator

US Bank is letting employees pilot test a snazzy new branch/ATM locator for iPhones that merges digital with reality in a virtually interactive world.

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Banking Consumers Getting More Mobile and More Digital

Mobile devices are increasingly becoming consumers' primary banking tools, and not just for Gen-Y.

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Kaching!

Consumers can make payments via email, phone and Facebook with Commonwealth Bank's revolutionary new mobile app dubbed "Kaching." Does this signal the death of credit cards?

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Social Media Check-In Promos Reward Frequent Branch Visits

Check out how one bank and one credit union are using GPS-based social media "check-in" contests. Both reward people for making frequent branch visits, but is this a smart strategy?

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As Smart Phone Growth Explodes, Consumers Demand Instant Account Alerts

Increasingly wired and impatient consumers want account alerts faster than banks are actually sending them.

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FirstBank uses QR codes in a ‘novel’ giveaway

FirstBank uses a new mobile marketing tactic to give away free books, crosswords and Sudoku puzzles.

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Cool App: ATM Finder with Augmented Reality

If there are more than 300,000 ATMs in the U.S., why is it that you can never seem to find one when you need it? Addison Avenue FCU thinks it has the…

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Banc Sabadell: First in Europe with iPad app

The iPad hasn’t yet launched in Spain, but that hasn’t stopped Banc Sabadell from getting an early jump on launching its own iPad app. The bank says it will be the first…

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TD Releases Free App for iPhone, iPod Touch

TD's free mobile application allows personal and small business customers to bank from iPhones and iPod touches, Apple's two most popular mobile devices. Insurance and wealth management clients can also use the…

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More Credit Unions Move on Mobile Banking

“Banks have no choice but to roll out this platform.” – Steve Bacastow, Dove Consulting Research firm Gartner predicts U.S. banks will start shutting down full-service mobile-banking in the next two years.…

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