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Steal This Idea: The Ultimate In-Branch Conversation Starter

Here is an excellent way to spark conversations in your branches that is both simple and effective.

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Making Banking Easy Isn’t Easy

For the average consumer, banking is a chore akin to scrubbing the toilet. It’s something that has to be done whether one likes it or not, and most people don’t. There are…

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In Banking, Your Service Is Not What Differentiates You

Think your service makes you special? So does every other bank and credit union. Here are four reality checks to help you achieve greater strategic clarity.

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Bank Streams Live Rock Concerts In Online Banner Ads

Dexia Bank, serving France and the Netherlands, has done two of the most innovative things you may ever see in financial services marketing. First, they have targeted a Gen-Y audience with live…

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10 Things Youth Marketing Should Involve

What it takes to build a comprehensive, integrated, multichannel youth marketing plan.

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Four Things Your Brand Must Be

Four principles serve as the underpinning for every great brand: differentiation, relevancy, credibility and irreproducibility. If your brand doesn't meet these four criteria, you've still got some work to do.

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Differentiation: The Key to Branding

Most financial institutions look, sound and act almost exactly alike, yet of all the components fueling strong brands, differentiation is the most critical.

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Core Values: Do All Banks Really Believe the Same Thing?

If all banks pretty much share the same core values, then what good are they?

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Mission, Vision, Values… And The Missing Piece

Some financial institutions have mission statements. Some have vision statements. Some have both. Some companies have a defined list of core values, while others don’t. One thing is for sure: There is…

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5 Things HR Must Do to Build Your Brand

In order for your brand to thrive, employees must be on board. Here's 5 ways HR can do to help instill a branded culture and get staff living the brand.

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Four Myths About Bank & Credit Union Slogans

Financial marketers should keep these four myths in mind when creating taglines for banks and credit unions.

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Consumer Marketing Psychology: The Good Reason vs. The Real Reason

Human beings, as intelligent and sophisticated as we like to think we are, are actually highly emotional creatures. Every decision we make is made for emotional reasons. Those are the real reasons.…

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Banks: Less Differentiated Than a Bar of Soap

A study found that banks had the least differentiation and soap brands had the most. What's to blame?

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