Product Marketing Archive

Financial Institutions Must Explore Open Banking Options Today

Now is the time for all banks and credit unions to start planning the best direction for their open banking platform strategies.

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The Banking Industry’s Guide to Major PFM Providers

Personal financial management tools need to do more than simple budgeting. Here are seven solutions that provide analytics that can help consumers assess their overall financial health.

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4 Factors to Consider When Crafting Your Credit Card Marketing Strategy

Credit cards are consumers' favorite payment method. But what consumers want in their credit cards — and how they should be marketed — has changed.

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5 Ways to Tap the Power of Non-Credit Data When Marketing Consumer Loans

When marketing consumer lending products, you can improve your ROI by constantly seeking new and unique data sources your competition may not have. Here's how.

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Five Banks and Credit Unions Rocking The Small Business Market

Small businesses would choose local institutions more often if they didn't struggle with a subpar mobile experience, lengthy loan applications and limited business products.

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From Hours to Minutes: A Seven Minute Loan Story

Today's consumer expects an unprecedented level of speed and convenience. Here's how Univest Bank cut the time it takes to fund a loan down to just seven minutes — start to finish.

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Banking Providers Must Overhaul Lending for Digital Millennials

Contrary to popular belief, Millennials aren't averse to debt. But they want loans with flexibility and digital tools more than anything else — even interest rates.

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5 Ways Fintech Firms Help Banks and Credit Unions

Combining benefits of traditional banking organizations and new fintech start-ups can improve the development of digital solutions and enhance the consumer experience.

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How Banks and Credit Unions Can Survive Rising Interest Rates

To make a significant difference in the amount of deposits you attract — and keep — the marketing strategy for your deposit products will have to shift.

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Small Business, Big Opportunity

New lending technologies are helping community banks reclaim small business revenue and relationships lost over the past 10 years.

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Will Amazon Offer The Best Digital Checking Account Ever?

Amazon is planning to offer a co-branded digital checking account in conjunction with large U.S. banks that could end up with 70 million customers.

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Unconventional Wisdom Needed to Grow Core Deposits in 2018

Conventional wisdom can sometime get us in trouble. To grow in 2018, banks and credit unions will need to explore new ideas and implement them creatively.

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Under Attack: Outsiders Threatening Traditional Business Banking Models

Retail banks and credit unions can't sit back while new players and industry outsiders chip away at their historical bread and butter.

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Bank of America and the End of Free Checking

With consumers threatening to close their Bank of America accounts. If you still offer free checking, this may be a great opportunity to grow deposits.

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Digital Consumers Demand Personalized Pricing

Dynamic pricing of banking products and services is expected by digital consumers who expect real-time recognition of relationships.

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The Secret Behind BankMobile’s High Volume, Low Cost Approach to Deposit Growth

By keeping its operating costs low, the branchless BankMobile can afford to serve segments that most financial institutions typically ignore.

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New Fintech Lenders Encroaching On Business Banking Turf

With online lenders stealing market share, the future of the small business lending market will hinge on technology and fintech partnerships.

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4 Reasons Why The Home Equity Lending Market Vanished

Here are four reasons consumers are eschewing these once popular — and highly profitable — lending options.

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Advanced Analytics And The Future of Digital Lending

Succeeding as a digital lender goes beyond a great loan app to include a complete transformation of the lending process internally.

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