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is targeting those who may have a problem with “bank addiction” in its latest campaign, The promo, produced by Weber Marketing Group, has an overall tone that is wry and sassy, and is entertaining — all while successfully managing to push three different product offers.

Hi, I’m Carl and I’m an Addict

The campaign’s website features a series of seven videos about Carl, a bank addict. His mom, dad, brother, girlfriend and Dr. Footh, the moderator, conduct an intervention on Carl’s behalf. There are seven different episodes of mock bank intervention.

  • Episode 1 – Carl is ambushed by his family and the intervention is under way.
  • Episode 2 – The intervention isn’t going well. Carl is having bank withdrawals.
  • Episode 3 – The dark secret behind Carl’s bank addiction is revealed.
  • Episode 4 – Dr. Footh shares his own struggles with bank addiction.
  • Episode 5 – Dr. Footh’s Rorschach test puts Carl on the road to recovery.
  • Episode 6 – Dad shows Carl a video where a banker confesses to dirty tricks.
  • Episode 7 – Dr. Footh gets Carl to channel his bank rage at a pillow.

Each video is around a minute long.

When you hit the Bank Intervention website, make sure to notice the little details on the “Addison” brand retro-style TV with “Intervene-O-Vision.”

Three Product Offers

This isn’t another one of those fluffy social media projects disconnected from the bottom line. Addison Avenue’s campaign promotes three different products. There’s a account paying 3.51%, 60-month and Platinum Visa cards with cash back and

Tweet to Win

Anyone who sends a message using Twitter that contains “#bankintervention” is entered to win a $250 savings account from Addison Avenue. There’s a new winner every two weeks, and the contest is open to everyone. (Note: This Twitter contest strategy is one of many you’ll find in the Online Banking Report’s “Comprehensive Guide to Twitter for Financial Institutions.”)

One of the more into Addison Avenue’s Twitter contest.

There’s mentioning Addison Avenue’s special “#bankintervention” code (called a hashtag in Twitter). You can see all tweets containing #bankintervention by looking at these Twitter search results.

Key Question: Will any tweet containing the #bankintervention hashtag appear on the Bank Intervention website? Including those that may contain foul language or bash Addison Avenue?

At the Bank Intervention microsite, Addison Avenue also invites people on Twitter to

Bank Addiction Self-Exam

There’s a cute at, where all the answers to every question point to one, inevitable diagnosis: You have a problem with banks.

If questions are cheeky, the answers are even cheekier. Take question #2, “If you were to send your bank a monthly statement, what would you say?”

  • “Thanks for nothing…”
  • “Why hath thee forsaken me?”
  • “Kiss my assets goodbye!”
  • “I’m a lady, and ladies don’t swear.”
  • “How’s that bailout thing working out?”

A simple to determine if you have a problem with bank addiction.

5 Reasons

On the Bank Intervention website, Addison Avenue offers Those five reasons include:

  1. Transparency – We have nothing to hide. We post our financials every quarter — right in our branches. Take a look!
  2. Honesty – We are not greedy. We practice safe lending. We have not gotten into trouble for things we shouldn’t have been doing.
  3. Fairness – We won’t be changing rates or pulling back credit lines. Our products are fairly priced from the start — and they’ll stay that way.
  4. Customization – We’re not going to sell you what is right for us. What we will do is try to find a custom solution that works best for you.
  5. Stability – We will work with you through thick and thin. If you ever need help, chances are we can make adjustments

Marketing Support

This is a big campaign for Addison Avenue, who is doing everything from emails, running an aggressive schedule of online ads (shown below), to hiring a street team of Segway riders from


addison-ave-rorschach addison-ave-atm-fees




This article was originally published on October 1, 2009. All content © 2018 by The Financial Brand and may not be reproduced by any means without permission.


  1. Am I the only one that thinks the color (lime-ish yellow and brown) and texture mixtures (comic-esque dots a la Roy Lichtenstein against modern swirly lines) clash horribly in all of their collateral? I can appreciate all that went into the campaign and I want to like it…but visually it’s not working for me at all…

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