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Marketing Research & Reports Archive

Consumers Fear Bank Fraud More Than Death And Terrorist Attacks

Banking providers must be sensitive to the bond people have with their money, and do everything possible to assuage their security fears.

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Banks are Marketing Like It’s 1999

Smaller financial institutions are not keeping up with consumer demands and digital marketing capabilities.

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2017 Google Search Trends in Banking and Marketing

These 17 charts break down the hottest Google search trends in banking — what consumers and marketing execs are looking for… and when.

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5 Revealing Insights That Could Affect Your Outlook on Marketing

Here are five research findings that could cause financial marketers to reassess their strategy, along with some tips for how you should pivot.

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Smash Your Silos For Customer Experience Success

The ability to improve your customer experience requires strong leadership, new tools and metrics... and some pretty big cultural shifts.

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Banking Needs a Customer Experience Wake-Up Call

Report on customer experience in banking provides insight into strategies, investment, effectiveness, challenges and measurement of CX.

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5 Major Emerging Trends in Retail Banking

Consumer behaviors and expectations are shifting in ways that challenge retail banking providers to rethink their strategy and transform the customer experience.

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Banking Industry Faces a Customer Experience Paradox

With the goal of profitability and an enhanced customer experience, strategies and investments should focus on digital channels not branches.

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Consumers Torn Between Old Habits and New Digital Banking Options

Deciphering the contradictions in consumers' attitudes vs. their actual behaviors intensifies the burden facing financial marketers in the Digital Age.

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Over 250+ PowerPoint Infographics For Financial Marketers

Make your next presentation more rich, visual and persuasive with these 250 charts and graphs created by The Financial Brand.

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3 Ways to Repair Broken Trust in Financial Services

One in three Americans say they are stuck in a relationship with a financial institution they don’t trust — a big problem for marketers in banking.

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Banks Don’t Understand Their Customers

Using data to understand consumers, deliver personalized experiences, improve pricing and increase profitability is the foundation for growth.

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Can Financial Marketers Hear The ‘Voice of the Customer’?

It's critical that financial marketers keep a finger on the pulse of the people they want to reach. But you can't understand them if you don't walk a mile in their shoes.

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Are Banks Still Relevant?

The connection traditional banking providers have with consumers is fragile. Here are four things retail financial institutions must do to stay in the game.

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Banking Industry Still Falling Short of Consumer Expectations

The banking industry continues to under perform in the most significant areas of consumer needs, including safety, fairness and personalized service and recognition.

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Consumers Threaten Revolt If Banks Don’t Meet Their New Demands

People expect more from banking providers than ever before. Yesterday's perks are today's table stakes. Banks and credit unions must ante up or face the consequences.

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Mid-Year Review of 2016 Retail Banking Trends and Predictions

A mid-year review of the status of the 2016 retail banking trends and predictions.

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Why Can’t Banking Be Faster, Easier and More Simple?

People detest having their time sucked by the complexities of banking. Banks and credit unions must find ways to make managing finances easier.

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The Future of Banking: Racing for Relevancy in the Digital Age

Financial institutions that can't keep up will find their customers have moved on without them — stranded on the wrong side of the digital divide.

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Retail Banking Tipping Points

In 2016, the banking industry will see delivery, payments and technology changes that will alter the market forever.

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