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Marketing Research & Reports Archive

Credit Card Customers Happier With Fewer Changes

A report on current drivers of satisfaction with credit cards looks at everything from problem resolution and social media, to channel use and rewards programs.

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Megabanks Lose More Consumer Trust While Community Institutions Make Gains

A study on consumer confidence in the financial industry reports that 9% fewer Americans trust their banks than did six months ago.

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Killer Online Services Can Level The Playing Field For Smaller Institutions

A study shows how technology is making it easier for credit unions to challenge big banks dominance in the “convenience” category.

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World’s 50 Safest Banks Include Few From U.S.

According to a study from Global Finance magazine, European banks are significantly safer than their American peers. Only five U.S. banks made the list.

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Banks Jack Fees As Credit Unions Cling To Free Checking

A pair of banking studies tell a tale of two fee models: banks are jacking fees and raising requirements, while credit unions desperately try to avoid following suit.

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Must Read: The Economist’s Ultra Deep Dive Into Retail Banking

The Economist has the most exhaustive journalistic exploration of retail banking ever undertaken — a sprawling series of essays totaling over 20,000 words!

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Gen-Y ‘Turned Off’ By Banks, Worried About Finances

Twentysomethings are frustrated by banks, less likely to own a home and will do just about anything for money when they need to cover bills.

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Who’s Using Banks? For What? Who’s Switching? And Why?

This massive Ernst & Young survey of nearly 30,000 bank customers around the world reveals a host of insights and patterns behind their behavior.

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Canadians Less Satisfied With Their Banks

Canadian consumers aren’t happy with retail banks. Irritated by fees and concerned about reliability of banks, satisfaction scores are sagging.

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One In Five Consider Switching Banks, But Obstacles Hold Them Back

What's stops people from switching banks more than they do? And what can financial marketers do about it? This report has the answers.

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Big Study Examines Retail Banking Channel Preferences

Cisco has released findings from a broad, multi-channel study, gauging consumer preferences for branches, mobile, video and social.

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Just Because Banking Customers Are ‘Satisfied’ Doesn’t Mean They Won’t Switch

A huge global banking study shows that customer “satisfaction” doesn’t translate to loyalty. 65% of banking consumers are satisfied, but only 51% won't switch.

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The Unbanked vs. The Superbanked

At the far extremes of the retail banking spectrum, there are 12.2 million unbanked U.S. adults, and 11.3 million who are heavy users, what Scarborough Research calls the "superbanked."

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Survey Shows Americans Ready For Digital Wallets In A Cashless Society

Americans are ready to abandon cash and checks, as physical payment tools are increasingly viewed as frustrating and inconvenient. Is your financial institution ready?

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Customer Service Champs: JD Power Ranks U.S. Retail Banks

This exhaustive study compares satisfaction levels with retail banks across consumers in 11 different U.S. regions. Who scored the highest? The lowest? Find out here.

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Checks Die While Online Thrives, But Gen-Y Still Use Branches

A study by Fiserv reveals Gen-Y is more active in brick-and-mortar channels. Meanwhile, checks continue their march toward extinction.

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Global Retail Banking Study Serves Buffet Of Tasty Factoids

73% of consumers view branches as a primary link to their bank… 60% are wary of social channels… 40% are annoyed by how difficult banking is. See all the study's datapoints.

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Study Shows Consumers Distrust Banks More Than Any Other Industry

Less than half of the public trust financial services and banks to do what is right, making them the least-trusted industries on earth for the second year in a row.

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Customers Leave BofA and Wells Fargo, But Half Switch To Another Big Bank

But half of the customers leaving a large bank in the past year ended up moving their money to another large bank.

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Special Report: State of Online Services in Banking

An exhaustive report from comScore tackles tough questions about the digital banking space. It’s a must-read.

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