Segmentation Strategies Archive

5 New Consumer Segments You May Be Overlooking (And How to Hook Them)

Using new behavioral segmentation models, banks and credit unions can grow more relationships, steal market share from megabanks, and maximize their marketing ROI.

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Millennials and Money: 30+ Trends Financial Marketers Need to Know

Millennials desperately need help managing their financial lives, but they are frustrated by banks and credit unions that could understand them better.

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Banking Providers Must Overhaul Lending for Digital Millennials

Contrary to popular belief, Millennials aren't averse to debt. But they want loans with flexibility and digital tools more than anything else — even interest rates.

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Five Key Things Financial Marketers Need to Know About Gen Z Now

Here are the relevant characteristics that define Gen Z — what financial marketers need to know so they can get ahead of this massive demographic trend.

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The Massive Millennial Shake Up in Traditional Wealth Management

As baby boomers change their financial objectives, the millennial investor provides wealth management opportunities that can't be ignored.

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Small Business is a Big Opportunity in Banking

New lending technologies are helping community banks reclaim small business revenue and relationships lost over the past 10 years.

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Generation Z: The Future of Banking

With Gen Z, financial marketers can't wait. Banking providers must start building brand preference with these future account holders and borrowers now.

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As Millennials Age, How Will Your Marketing Strategy Need To Change?

As Millennials get older, banks and credit unions could get caught off guard if their marketing plans don't evolve.

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Debunking Millennial Money Myths

Millennials may be tech savvy, but they are actually more conservative than both Gen Xers and Boomers when it comes to financial matters.

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Six Ways To Engage Millennial Banking Consumers

Here's how bank and credit union marketing teams can activate Millennials and turn them into loyal brand advocates.

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7 Strategies to Winning Banking Relationships With Mass Market Consumers

Here's how community banks and credit unions can improve the bottom line when serving fee-driven consumers who are heavy branch users.

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Financial Institutions Must Help Millennials With Their Money Woes

Community banks and credit unions need to step up and help Millennials overwhelmed by their current financial situation.

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Banking On The Mass Affluent: Millennials With Money

With incomes topping $100,000 and over a half million in investable assets, Mass Affluents are a critical segment that banks and credit unions must serve.

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Banks Need To Do More For Millennials Desperate For Help

If traditional banking providers don't proactively help Millennials manage their finances, then fintech startups will gladly step into the vacuum.

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The Digital Generation: Gen Z is Not Just ‘Millennials 2.0’

Banks and credit unions can’t afford to assume that what once worked for Millennials will also work for Gen Z. You'll need a new strategy.

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Customer Segmentation Models In Banking Are Broken

Financial marketers have traditionally used demographic data to segment consumers, but such models don't cut it in the Digital Age.

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Community Banks and Credit Unions Face Generational Obsolescence

Will the banking industry's biggest players win the demographic battle, as smaller institutions die right alongside an aging customer base?

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Banks and Credit Unions Must Think Beyond Millennials

The Baby Boomer segment has been ignored by many banks and fintech startups despite their revenue potential.

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Banking Needs Deeper Customer Insights to Remain Relevant

The ability to differentiate and deliver better customer experiences in banking requires leveraging enhanced data and advanced analytics.

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The New Emerging Segment of Banking Consumers: Baby Boomers

Millennials are the dominant segment driving demand for financial services today. But they're no longer an emerging segment. Baby Boomers are.

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