Segmentation Strategies Archive

As Millennials Age, How Will Your Marketing Strategy Need To Change?

As Millennials get older, banks and credit unions could get caught off guard if their marketing plans don't evolve.

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Debunking Millennial Money Myths

Millennials may be tech savvy, but they are actually more conservative than both Gen Xers and Boomers when it comes to financial matters.

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Six Ways To Engage Millennial Banking Consumers

Here's how bank and credit union marketing teams can activate Millennials and turn them into loyal brand advocates.

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7 Strategies to Winning Banking Relationships With Mass Market Consumers

Here's how community banks and credit unions can improve the bottom line when serving fee-driven consumers who are heavy branch users.

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Financial Institutions Must Help Millennials With Their Money Woes

Community banks and credit unions need to step up and help Millennials overwhelmed by their current financial situation.

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Banking On The Mass Affluent: Millennials With Money

With incomes topping $100,000 and over a half million in investable assets, Mass Affluents are a critical segment that banks and credit unions must serve.

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Banks Need To Do More For Millennials Desperate For Help

If traditional banking providers don't proactively help Millennials manage their finances, then fintech startups will gladly step into the vacuum.

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The Digital Generation: Gen Z is Not Just ‘Millennials 2.0’

Banks and credit unions can’t afford to assume that what once worked for Millennials will also work for Gen Z. You'll need a new strategy.

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Customer Segmentation Models In Banking Are Broken

Financial marketers have traditionally used demographic data to segment consumers, but such models don't cut it in the Digital Age.

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Community Banks and Credit Unions Face Generational Obsolescence

Will the banking industry's biggest players win the demographic battle, as smaller institutions die right alongside an aging customer base?

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Banks and Credit Unions Must Think Beyond Millennials

The Baby Boomer segment has been ignored by many banks and fintech startups despite their revenue potential.

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Banking Needs Deeper Customer Insights to Remain Relevant

The ability to differentiate and deliver better customer experiences in banking requires leveraging enhanced data and advanced analytics.

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The New Emerging Segment of Banking Consumers: Baby Boomers

Millennials are the dominant segment driving demand for financial services today. But they're no longer an emerging segment. Baby Boomers are.

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Reality Check: Why Your ‘Millennial Strategy’ Might Be Completely Irrelevant

Considering how long it's taken financial marketers to figure out Millennials, banks and credit unions should start thinking about Gen Z now.

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Making the Millennial Connection Starts By Listening

Millennials make up half of Mountain America Credit Union’s net new member growth and 70% of its workforce. Here’s how they did it.

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Banking Fails to Meet Needs of Most Valuable Consumer Segment

Meeting the financial needs of the 50+ consumer increases revenues today, while potentially gaining loyalty from Millennial family members.

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Millennials: The ‘Debt Averse’ Generation

Millennials don't want any more debt and are teaching their kids to shun borrowing. How will traditional lenders survive if two consecutive generations spurn credit?

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Millennials Like Mobile Banking… A Lot

With Millennials leading the way, consumers are looking for tools that allow them to take control of their finances and make banking easier.

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What Motivates Millennials to Switch Banks

Millennials are open to switching financial institutions if they are given rewards, access to branches and well-designed digital applications.

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The Mass Affluent: What Financial Marketers Need to Know About High-Income Consumers

Financial marketers often lump consumers with incomes over $100,000 into the same segment, but this is a big mistake.

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