Rule #1 for Commercial Lenders: The more you know the more you grow. The difference is data.  

Snarketing Archive

What’s Killing Checking Accounts? Deposit Displacement

Between 2000 and 2016, the number of checks written in the United States declined from 41.9 billion to 17.1 billion, a nearly 60% drop. Bad news for checking accounts, right? Wrong.

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Bank Execs Are Misaligned On Technology and Analytics

Many executives in the banking industry aren't just out of touch with consumers and the external market. They are out of touch internally... with each other.

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Cost Per Lead: Take It Back, Hubspot

Hubspot says that cost per lead in financial services is $272. That can't be right.

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How Consumers Adopt Mobile Payments

Financial institutions have been lured by the mobile payment 'field of dreams': just build it and they will come. But it doesn't work that way.

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Are Branches Dying? Or Not?

For every statistic that proves a point, you can probably find two that refute it — particularly true with respect to the future of bank branches.

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What’s The Real Truth About PFM Usage and Impact?

The real ROI of PFM doesn't come from simply incorporating budgeting, categorization, and graphing tools into your digital banking platform.

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Is Artificial Intelligence-Driven Customer Service Better Customer Service?

Will AI-driven customer service truly provide superior customer service? And how would we even define what "superior" service is?

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Where Do Banks Fit In The Fintech Stack?

Some official comments from the Federal Reserve System on the role of fintech in sheds light on important industry trends.

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Debunking the ‘Fintech is Failing’ Nonsense

Both incumbent bank execs and founders/managers of fintech startups would be wise to ignore the 'fintech is failing' hype.

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Feelings laughing at no wondered repeated provided finished?

Consumer behavior and use case specialization will determine who wins the P2P payments war -- not just features and functionality.

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Lies, Damn Lies, and Fintech Vendors’ Roadmaps

Fintech vendors use product roadmaps to build optimism among bankers and help them plan. But the fail rate on these promises is absurdly high.

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Fintech Influencer Lists Have Jumped the Shark

The overwhelming majority of fintech influencer lists are pure nonsense. Here's why.

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Is Your Data Strategy Playing Offense or Defense?

A bank's data strategy must focus on the quality of data, and improving data generation, capture, and acquisition if the quality of data falls short.

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The New Fintech Vendors: Platform Service Providers

Platform services providers are emerging to provide new distribution channels, processing capabilities, and sources of data to financial institutions.

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Banks Must Become ‘Customer First’, Not ‘Technology First’

Calls for banks to be mobile-first, mobile-only, voice-first, AI-first or anything-first are misguided... unless that anything is a customer segment.

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The New Emerging Segment of Banking Consumers: Baby Boomers

Millennials are the dominant segment driving demand for financial services today. But they're no longer an emerging segment. Baby Boomers are.

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The Quest for Interactive Video Teller ROI

The question these days isn't whether to deploy interactive video teller machines. It's about whether you should go completely tellerless or not.

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Right-Channeling: The Real Reason to Do Customer Journey Mapping

Exercises in mapping the customer journey should focus steering consumers into the right channels, not simply documenting current channel use.

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The Fading Importance of Physical Engagement in Retail Banking

Columnist Ron Shevlin argues that making future decisions about branches based on the realities of today could be a big mistake.

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How to Calculate Customer Engagement

Financial marketers can make a stronger strategic contribution to their firms by measuring customer engagement. Here's how.

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