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Snarketing Archive

Do Americans Really Trust Tech Firms More Than Banks For Banking?

I've been conducting consumer research in banking for a number of years now, and while it's certainly debatable whether I've learned anything or not, I would argue that I have learned one thing: There IS such a thing as a stupid question when it comes to market research.

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Gen Y Financial Literacy: Problem Or Problem Solved?

The discussion of financial literacy and health is unproductive as long as we lack a quantifiable, objective, and agreed-upon approach to measuring it.

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License To Statisticize

If you drive without a license, you can be fined. If you practice medicine without a license, you can be fined. You should be fined for misusing statistics without a license. The fines could pay down the US debt.

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Will LevelUp… Level Up?

You know what's wrong with the mobile payments industry? There are some people within the industry who think the rest of this can't do math.

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User Persona Non Grata

Many financial institutions develop "user personas," but few actually use them to guide their strategy and product development.

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Banking Rebundled

Financial institutions will be the "attractors" of the future, rebundling an emerging set of banking services from a variety of providers.

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How To Keep A FinTech Idiot Busy

I've found the FinTech version of how to keep an idiot busy. Might not keep all FinTech idiots busy, but it did keep me busy for hours.

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What The Bank Customer Satisfaction Numbers Really Mean

JD Power released the first wave of its 2015 bank customer satisfaction research. My take: Big bank bashing is a thing of the past.

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New Developments In PFM User Interface Design

In a world where firms are supposed to provide customized offerings, PFM design has been a one-size-fits-all world. But not for long.

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What Do You Do If The CEO Doesn’t ‘Get’ Marketing?

Some--if not many--bank and credit union CEOs don't appreciate marketing's role and contributions. One CEO went beyond the pale, however.

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Facebook’s Uphill P2P Battle

Facebook has huge hurdles to overcome to succeed with P2P payments, let alone evolve to take over large merchant and retail payments.

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Can Banks Charge For Mobile Banking?

Banks and credit unions may be overlooking an easy opportunity to generate additional revenue: Charging customers/members for using the FI's mobile banking app.

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Financial Health Is The New Marketing

Grading and monitoring consumers' financial health will become the new marketing in financial services.

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Disposable Mobile Apps

Having a range of mobile apps will become an important part of FIs' marketing strategies. The fact that many people will dispose of these apps after using them isn't a bad thing.

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What’s The Better Metric: Customer Satisfaction Or Net Promoter Score?

Think you know which metric is best predictor of customer retention — satisfaction, NPS or and customer effort score? Here are the facts.

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Is Marketing Analytics On The Buzzword Bingo Board?

Marketing analytics is more than just deploying some advanced statistical techniques, but many banks and credit unions lack the critical skills to execute.

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What Will It Take To Get Americans To Save More?

There is no killer app to get Americans to save more. But banks are just not doing enough to help their customers manage their money and their spending habits--and that's the real key to driving savings.

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Life During Mobile Payments

You know how much easier my life would be if I could just write books and go on radio shows and speculate how great life could be as a result of new technologies--without having to deal with the realities of implementation?

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Measuring Customer Loyalty In The 21st Century

Banks and credit unions need a new metric to gauge customer/member loyalty. Learn why the Referral Performance Score is superior to today's measures.

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Omnichannel Delusions And Nonsense

All this discussion about omnichannel this or omnichannel that is nonsense. Perhaps it makes for interesting discussion in the IT department's break room. But it's totally useless in the executive team's board room.

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