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Social Media Archive

Why Banking CEOs Should Be More Active On Social Media

Nine in ten CEOs of the most admired companies on earth are socially engaged. So why aren't leaders in the banking industry following suit?

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5 Trends Forcing Financial Marketers To Rethink Their Social Media Strategy

The rules for social media content are always changing. To compete against funny cat videos, you must adjust your content strategy.

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Unleash the Power of Social Advertising

Banks and credit unions should use social media advertising in their marketing mix to boost the ROI of customer acquisition and cross-selling.

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Responding to Negative Comments on Social Media: Dos and Don’ts

What happens when social media conversations turn sour? Here is a list of dos and don’ts to help you navigate through the negativity.

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3 Tips to Create Content And Social Media Marketing That Sells

To drive measurable growth, bank and credit union marketers need to target key audiences with relevant content to that speaks to their specific needs at each stage of the funnel.

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Leveraging Social Reviews to Improve Customer Experience

Social media reviews are an excellent way to monitor customer experiences, ensuring a real-time analysis of the voice of the customer.

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Say What?!? You Better Listen to Social Media Buzz About Your Brand

Do you know what people are saying about you on social networks? Here's why you need a social media listening post inside your organization.

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9 Ways Financial Institutions Can Leverage Social Media to Achieve Business Goals

From building brand awareness to targeting specific consumer segments with product promotions, social media helps accomplish a wide range of business goals.

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Why Banks Need Instagram

Banks and credit unions should exploit Instagram to show a human side to banking... while there is still an opportunity to stand out.

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6 Ways to Spice Up Your Institution’s Social Media Strategy

Social media success has been elusive in the banking industry. Here's how to get more traction, traffic, engagement, clicks and conversions in social channels.

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4 Keys to Winning With Social Media Influencers

Building a strong social media influencers network is the foundation for a powerful word-of-mouth strategy.

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6 Instagram Tips for Financial Marketers

There are 95 million photos and videos uploaded to Instagram every day. Here are six ways to get your bank or credit union to stand out.

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Send a Tweet, Get Fired

Bank and credit union employees are getting themselves fired for boneheaded social media posts. This is a reputational risk to your brand you must mitigate.

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5 Ways to Boost the Impact of Your Social Media Presence

Nearly every financial institution uses social media today, but most are still trying to figure out how to maximize its impact and improve results.

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Avidia Bank Gets Smart About Social

Avidia Bank doesn't limit "social" to just online. Their squad of ten brand ambassadors — called "Smarties" — takes social to the streets.

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Lessons Pokémon Go Can Teach the Banking Industry

What lessons about technology adoption, gamification, data analytics and engagement can banking learn from this mobile app?

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How to Mobile Optimize Your Institution’s Social Media Marketing

To maximize the impact of your social media initiatives, you need to think mobile-first and optimize your marketing for mobile devices.

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Why You Can’t Ignore Social Media

Social media is no longer optional for bank and credit union marketers. Once an 'add on' to traditional campaigns, social media can be the cornerstone to marketing success.

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What’s All The Buzz About ‘Mobile Banking’ in Social Media Channels?

This social media sentiment analysis is based on 29,000 online conversations mentioning "mobile banking."

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Delivering the Ultimate Social Media Customer Service Experience

It is tough managing social media CX. How can you address security issues and stay compliant while managing resources and response times?

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