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Social Media Archive

Credit Union Social Media Sentiment Analysis

Looking at consumer sentiment towards credit unions based on an analysis of over one million online conversations.

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3 Interesting New Social Media Tools You Should Know About

Facebook's rolls out two new features — "Carousel" and "Notify" — and advertising is now available on Instagram.

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Big Bank Taps ‘Facebook at Work’ to Foster Innovation

Checking Facebook at work is usually a no-no at most banks and credit unions. But 100,000 RBS employees are being told to do exactly that.

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Leveraging Social Media To Build Relationships, Trust in Banking

Social channels can be used to build relationships, trust and brand awareness, but many financial institutions are falling way short.

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Bank of America’s Millennial Marketing ‘Pays Off’ With Pinterest

Few financial institutions find any traction on Pinterest. But BofA says its formula works — an unusual three-way marketing partnership.

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The Journey to Social Business in Banking

The ever-evolving social media landscape requires more people, tools, and technology to facilitate more meaningful social interactions.

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Financial Marketing on Facebook in a Mobile-First World

What mobile opportunities are there for bank and credit union marketers on Facebook? Find out in this Q&A interview with Facebook's top financial guy.

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Financial Marketer’s Guide to The Top 5 Social Media Platforms

Tips, ideas and best practices for five of the biggest social media platforms today — Facebook, Twitter, YouTube, LinkedIn and Google+.

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Facebook Firestorm Creates Social Media Nightmare for Credit Union

An ugly situation involving a credit union illustrates why having a social media policy signed by all employees is absolutely essential.

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6 Tips to Maximize Your Social Media Marketing Campaigns

It takes more than bribing consumers with cash and giveaways to fully leverage your social media marketing efforts.

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9 Social Media Marketing Solutions for Banks and Credit Unions

Here's how financial institutions should embrace and advocate for social media as an integral ingredient in their overall marketing mix.

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23 Things Banks & Credit Unions Say on Twitter

What do financial institutions have to tweet about? How do the most active financial institutions on Twitter keep their tweetchas fresh?

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It’s Time to Use Social Media as a Growth Engine in Banking

Banking must move social media strategy from simply listening to improving customer acquisition, engagement, cross-sell and retention.

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How Many Facebook Likes Should Banks and Credit Unions Have?

Looking at social media activity in the banking industry, one thing is clear: building a social media community is hard. Very hard.

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Anatomy of Customer Complaints on a Bank Facebook Page

A fascinating break down and in-depth analysis of all the customer comments posted to the Facebook page for Regions Bank over 30 days.

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Fifth Third Soaks Up Social Media Success Finding Jobs for Customers

The bank's campaign to find new jobs for customers who were struggling with their mortgage payments struck a chord with consumers in social channels.

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This LinkedIn Tool Could Spell Millions For Business Bankers

It's called LinkedIn Sales Navigator, and it takes social media prospecting to a whole new level.

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Why Social Media For Credit Unions Isn’t Working

An in-depth look at how credit unions are using social media today, what's working, and what isn't.

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What Drives Your Social Media Strategy?

Are banks and credit unions asking the right questions when setting their social media strategy?

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Steal This: Facebook Ideas From Power 100 Credit Unions

Take a look at some of the most successful credit unions on Facebook and see what ideas you can use in your social media marketing.

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