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Social Media Archive

What Kind of Social Media Rock Band Is Your Financial Institution?

How you orchestrate your approach to social channels? Is your social media team a bunch of divas? Or do you have a social media rock star leading the way?

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10 Ways Top Banks Keep Their Facebook Posts Relevant

As Facebook cuts back the amount of your content they share with your fans, it's more important than ever to make every post count.

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Banks, Credit Unions Capitalize on #Selfie Social Media Craze

Take a look at how five different financial institutions are exploiting the #selfie sensation, with tips on building your own contest.

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Credit Unions Tap Facebook to Fuel Growth in New Loans

Multiple credit unions are proving that Facebook can be a viable channel for originating sales leads and new loans.

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Financial Institutions Lack ‘Personality’ in Social Channels

Banks and credit unions need overlook the importance of personality in social channels. Who you are can be as important as what you say.

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12 Takes on the Emerging Role of Online Video in Banking

How should banks and credit unions leverage online video, if at all? Here are a dozen different perspectives.

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Compliance vs. Social Media Growth Strategies: Must Banks Choose?

What’s more important, compliance or growth? Must bank marketers have one or the other? Can't they succeed in both areas?

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5 LinkedIn Myths Bankers Need to Shake

56% of bankers are banned from using social media sites at work, and only 26% are encouraged to use LinkedIn as a sales tool. Are they missing out?

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4 Things Bankers Should Know Before Hiring a Social Media Marketing Manager

If your financial institution hasn't hired a Social Media Marketing Manager yet, you will soon. Here's what you need to know.

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Lessons in Social Media Branding from USAA

A financial institution's social media content should always be relevant — to banking, the brand and its audience. Learn from the best: USAA.

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#FavoriteCar Hashtag And Killer Rates Drive Credit Union Auto Loan Promo

Air Force FCU has rolled out a social media strategy to promote auto loan rates at 1.49%, one of the lowest rates in the U.S.

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Regions Bank Makes Big Gains in Social Channels

Here's what Regions did right in the first three months of the year to gain the traction they did on Facebook, Twitter and YouTube.

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Important Social Media Changes & Updates You May Have Missed

Facebook, Twitter, YouTube and LinkedIn have all made changes that affect how financial marketers work in social channels. Here's a recap.

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Minding The Gap in Social Banking Expectations

A study suggests financial institutions need to offer consumers more services on social media channels or suffer the consequences.

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Get Ready… Organic Reach of Facebook Heading to 0%

It's time to either pony up the dough and master the skills necessary to leverage Facebook's ad opportunities, or throw in the towel.

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Trio of Online Banks Dominate Social Media Channels

They aren't the biggest institutions in the U.S., but three online banks continue to punch well above their weight class in social channels.

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Social Media Coaching: How Do You Motivate Your Team?

Here are some words of wisdom from UCLA basketball coach John Wooden, and how they apply to financial marketers toiling in social channels.

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Sobering Stats: Consumers Find Banks Boring, Annoying in Social Channels

12 infographics paint a sobering picture of social media in the banking industry. Generally, consumers just aren't that interested.

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Social Media Training 101 for Bank & Credit Union Employees

New guidelines say financial institutions must train employees how to use social networks. Here's how you can get started.

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Generating ‘Engagement’ on Facebook Is Just The Beginning

Here are the three biggest reasons people tend to assume engagement is more important than it really is.

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