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Social Media Archive

Social Listening, Negativity & The Banking Industry

The negativity financial services brands face in social channels can be turned into something of value for consumers and banks alike.

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Banking and Social Media Communications: Boom or Bust?

This study asks consumers if they want to "join the conversation" with banks, and are they even “listening?” The answers may surprise you.

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5 Tips for Selling Banking Products in Social Channels

Selling on social does not have to feel all slimy if you coordinate your strategy and execute with organizational buy-in. Here's how.

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Facebook Calculator Generates Loans for Financial Institutions

More than just another financial calculator, Calcubot helps banks and credit unions sell auto loans and mortgages via social channels.

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Free Ride on Facebook Ends for Financial Marketers

Facebook is only going to show your page updates to a sliver of your fans, and even fewer of them in the future. It's pay to play now.

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Credit Union’s ‘Pay Your Way’ Facebook Fan Appreciation Sweepstakes

Fans Credit Union ONE's Facebook page recently had the opportunity to win various gift cards in the “Pays Your Way Sweepstakes.”

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What Financial Marketers Need to Know About Facebook’s New Star Ratings Now

Facebook quietly rolled out a new feature that allows its users to publicly rate companies on a five-star scale. Here's what you need to know.

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Official FFIEC Guidelines for Social Media in Banking

Here are four highlights from the FFIEC's guidance on social media and how it affects banks and credit unions. Download your complete copy here.

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8 Lessons From JPMorgan’s Twitter Fail

JPMorgan suffered a severe public spanking after trying to host a town hall Q&A on Twitter. Here's what you can learn from their mistake.

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Bank’s Hide-and-Seek Social Scavenger Hunt Drives Brand Awareness

Eastern Bank's engaging guerilla giveaway incorporated an innovative mix of social, email, word-of-mouth and offline marketing.

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12 Questions: The Role, Relevance and ROI of Social Media in Banking

An interview with Sprinklr CEO Ragy Thomas about the role, relevance and ROI of social media in the retail banking industry.

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Banking Consumer Social Media Sentiment Report

What are consumers saying about banks and credit unions online? Here's the first in a series of quarterly social media sentiment reports in the banking industry.

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Lessons From 2 Million Bank & Credit Union Facebook Conversations

What can you learn when you crunch 1.9 million conversations between consumers and over 3,000 different banks and credit unions? Find out here.

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What’s The Value of Social Media ‘Engagement?’

Social media constantly badger financial marketers to “engage” in social channels, but never explain why or how it achieves business objectives.

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8 Tips to Maximize the Marketing Value of Facebook Cover Photos

8 tips to turn your Facebook cover art into hard-working marketing billboards that your products and services.

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Notably Quotable: Is It a Sin to Sell in Social Channels?

Should financial marketers use social media channels for selling? Here's what seven bank and credit union experts had to say.

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Big Banks Roll Out Social Media Command Centers

More banks are relocating their social media teams into snazzy high-tech, high-profile spaces, signaling the increasing importance of social channels.

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15 of the Best Facebook Pages in Banking to Watch

Check out the most innovative Facebook ideas from banks and credit unions around the world. Bookmark these pages and look at them regularly.

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Facebook Advertising and the Future of Financial Marketing

Facebook has an advertising platform with mind-numbing potential. Your data + their data = a "Big Data" home run. This is precision target marketing at a whole new level.

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Your Facebook Account Can Be Friends With Your Bank Account

ICICI Bank has a Facebook app allowing customers to pay friends, split expenses, view statements and manage their accounts.

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