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Social Media Archive

Two Ways Financial Marketers Can Fuel Sales in Social Channels

Financial institutions should promote their products in social channels, and use social promotions to build a valuable email marketing list.

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Navy FCU Sells $200 Million in Banking Services on Facebook

You can't sell stuff in social channels? Try telling that to Navy FCU, who generated nearly $200 million in new loans and CDs almost entirely on Facebook.

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How To Gain (And Lose) a Ton of Facebook Fans Fast

Here's a list of do's and don't for acquiring Facebook fans -- lessons learned from the brands that are gaining and losing the most ‘Likes.’

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New Rules Make Facebook Promotions Drastically Easier

Facebook has loosened its restrictions on fan promotions, opening up a whole new world of opportunities for bank and credit union marketers. Let the giveaways begin!

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Is Facebook the Future of Account Opening?

GT Bank has rolled out a new Facebook app allowing people to open a new accounts and immediately get an account number. Is this the wave of the future?

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Social Media Sentiment for Top US Bank Brands

ViralHeat, a social media consutlancy, quantifies and compares consumer sentiment about big U.S. banks in social media channels.

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Facebook Engagement in Banking: How The Top 5 Brands Get It Done

Digging into nitty gritty data, we can see what type of content generates the greatest engagement with the most fans for financial brands on Facebook.

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Social Media ‘Traffic Cops’ Can Keep Banks’ Compliance People Happy

SocialComply helps financial marketers juggle the risks of social media marketing with a suite of tools designed to keep regulatory compliance people happy.

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7 Things Banks & Credit Unions Don’t Do In Social Channels (But Should)

Social media consultants have been offering free advice to financial institutions for years, but some things banks and credit unions still don't do well. Here's 7 of them.

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BofA’s ‘Tone Deaf Robot’ Replies To Consumers With Boilerplate Tweets

When Occupy protesters blistered BofA on Twitter, the bank's auto-responder sent cheery, generic tweets that only inflamed the situation. Critics call this an "epic social media fail."

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Keep Cocktail Talk Out of Your Social Media Content

How could the content spewing from financial institutions on social networks be described? Trite, inane, inappropriate and off-topic.

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Industry First: Bank Ties Home Loan Rates to Facebook ‘Likes’

One of the biggest banks in New Zealand is taking a page straight out of Groupon’s playbook and adding a lottery twist, where Facebook fans determine mortgage rates.

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Chase Gives Away $1 Million in Free Twitter Ads to Small Businesses

A unique partnership between the biggest bank in the U.S. and the world’s #3 social network yields marketing synergies.

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Consumers Don’t ‘Like’ Banks in Social Channels

Only 2% of online banking customers said they were very likely to start following their bank.

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Why Your Social Media Strategy is a #Fail

If you don't have your mobile media strategy in place, your financial institution will struggle to find any traction in social channels.

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The FFIEC’s Social Media Guidelines in Plain English

Financial marketers are freaking out about a new set of social media regulations coming down the pike. But is all this angst and hand-wringing justified?

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How the World’s Biggest Credit Union Uses Social Media

Is Navy FCU doing a ship-shape job with social media? We dive deep with a point-by-point analysis of this $54 billion banking behemoth.

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How Banks in India Have Embraced Social Media (Infographic)

Which banks in India are crushing it on Facebook, Twitter and YouTube? What are they doing right? And what is everyone else doing wrong? (Infographic)

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Bank’s Epic Everest Expedition Sets Mobile Banking World Record

This unique adventure pushes the boundaries of both human endeavor and technology to promote Standard Chartered's mobile banking app.

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Grading Chase Bank’s Social Media ‘Community Giving’ Campaign

The "Community Giving" program has elevated Chase to preeminent status among banking's social media elite. Nichole Kelly with Social Media Explorer takes a closer look.

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