Millennials Archive

Millennials and Money: 30+ Trends Financial Marketers Need to Know

Millennials desperately need help managing their financial lives, but they are frustrated by banks and credit unions that could understand them better.

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Banking Providers Must Overhaul Lending for Digital Millennials

Contrary to popular belief, Millennials aren't averse to debt. But they want loans with flexibility and digital tools more than anything else — even interest rates.

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The Massive Millennial Shake Up in Traditional Wealth Management

As baby boomers change their financial objectives, the millennial investor provides wealth management opportunities that can't be ignored.

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As Millennials Age, How Will Your Marketing Strategy Need To Change?

As Millennials get older, banks and credit unions could get caught off guard if their marketing plans don't evolve.

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How to Design a Millennial Bank

Traditional banking providers aren't prepared to serve Millennials. Here's what retail banks and credit unions must to do to stay relevant.

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Debunking Millennial Money Myths

Millennials may be tech savvy, but they are actually more conservative than both Gen Xers and Boomers when it comes to financial matters.

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Six Ways To Engage Millennial Banking Consumers

Here's how bank and credit union marketing teams can activate Millennials and turn them into loyal brand advocates.

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Financial Institutions Must Help Millennials With Their Money Woes

Community banks and credit unions need to step up and help Millennials overwhelmed by their current financial situation.

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Millennials Are Ready For AI To Take Over Their Financial Lives

Millennials believe artificial intelligence will make banking easier, automate routine transactions and help them simplify their financial lives.

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Are You Too Old To Serve Millennials?

An aging workforce can affect your financial institution's competitive position. Here are five ways to attract and retain young talent.

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Millennial Business Owners Expand Digital Banking Opportunities

Millennials are the fastest growing segment of small business owners, providing a great underserved market for banks and credit unions.

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Community Banks and Credit Unions Face Generational Obsolescence

Will the banking industry's biggest players win the demographic battle, as smaller institutions die right alongside an aging customer base?

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Banks and Credit Unions Must Think Beyond Millennials

The Baby Boomer segment has been ignored by many banks and fintech startups despite their revenue potential.

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Reality Check: Why Your ‘Millennial Strategy’ Might Be Completely Irrelevant

Considering how long it's taken financial marketers to figure out Millennials, banks and credit unions should start thinking about Gen Z now.

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Banking Fails to Meet Needs of Most Valuable Consumer Segment

Meeting the financial needs of the 50+ consumer increases revenues today, while potentially gaining loyalty from Millennial family members.

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Millennials: The ‘Debt Averse’ Generation

Millennials don't want any more debt and are teaching their kids to shun borrowing. How will traditional lenders survive if two consecutive generations spurn credit?

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Millennials Are Leading the Digital Banking Revolution

With Millennials leading the way, consumers of all ages are looking for new tools that help them take control of their finances and make banking easier.

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What Motivates Millennials to Switch Banks?

Millennials are open to switching financial institutions if they are given rewards, access to branches and well-designed digital applications.

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Are You Ready For The Millennial Mortgage Boom?

17 million first-time homebuyers are entering the housing market in the next five years, and most of them will be Millennials. Are you ready?

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Make Way for the Millennial Borrower

There is a large Millennial mortgage lending opportunity for financial institutions that can convert from paper to digital processes.

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