Millennials Archive

Generation Z: The Future of Banking

With Gen Z, financial marketers can't wait. Banking providers must start building brand preference with these future account holders and borrowers now.

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As Millennials Age, How Will Your Marketing Strategy Need To Change?

As Millennials get older, banks and credit unions could get caught off guard if their marketing plans don't evolve.

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How to Design a Millennial Bank

Traditional banking providers aren't prepared to serve Millennials. Here's what retail banks and credit unions must to do to stay relevant.

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Debunking Millennial Money Myths

Millennials may be tech savvy, but they are actually more conservative than both Gen Xers and Boomers when it comes to financial matters.

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Six Ways To Engage Millennial Banking Consumers

Here's how bank and credit union marketing teams can activate Millennials and turn them into loyal brand advocates.

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Financial Institutions Must Help Millennials With Their Money Woes

Community banks and credit unions need to step up and help Millennials overwhelmed by their current financial situation.

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Millennials Are Ready For AI To Take Over Their Financial Lives

Millennials believe artificial intelligence will make banking easier, automate routine transactions and help them simplify their financial lives.

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Are You Too Old To Serve Millennials?

An aging workforce can affect your financial institution's competitive position. Here are five ways to attract and retain young talent.

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Millennial Business Owners Expand Digital Banking Opportunities

Millennials are the fastest growing segment of small business owners, providing a great underserved market for banks and credit unions.

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Community Banks and Credit Unions Face Generational Obsolescence

Will the banking industry's biggest players win the demographic battle, as smaller institutions die right alongside an aging customer base?

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Banks and Credit Unions Must Think Beyond Millennials

The Baby Boomer segment has been ignored by many banks and fintech startups despite their revenue potential.

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Reality Check: Why Your ‘Millennial Strategy’ Might Be Completely Irrelevant

Considering how long it's taken financial marketers to figure out Millennials, banks and credit unions should start thinking about Gen Z now.

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Banking Fails to Meet Needs of Most Valuable Consumer Segment

Meeting the financial needs of the 50+ consumer increases revenues today, while potentially gaining loyalty from Millennial family members.

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Millennials: The ‘Debt Averse’ Generation

Millennials don't want any more debt and are teaching their kids to shun borrowing. How will traditional lenders survive if two consecutive generations spurn credit?

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Millennials Like Mobile Banking… A Lot

With Millennials leading the way, consumers are looking for tools that allow them to take control of their finances and make banking easier.

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What Motivates Millennials to Switch Banks

Millennials are open to switching financial institutions if they are given rewards, access to branches and well-designed digital applications.

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Are You Ready For The Millennial Mortgage Boom?

17 million first-time homebuyers are entering the housing market in the next five years, and most of them will be Millennials. Are you ready?

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Make Way for the Millennial Borrower

There is a large Millennial mortgage lending opportunity for financial institutions that can convert from paper to digital processes.

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Millennials Won’t Wait for Banks to Understand Them

Despite the size and importance of the Millennial segment, traditional banking organizations still aren't providing the experience expected.

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Why Don’t Millennials Love Digital Payments?

Mobile payments by Millennials fall short of potential due to security concerns and a tendency to favor traditional payment options.

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