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Millennials Archive

The Millennial Lending Crisis

How can financial institutions grow their retail loan portfolios when Millennials are strapped with massive student loans quashing their ability to borrow?

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Think Direct Mail Marketing Is Dead? Not For Millennials

Many financial marketers assume that Millennials don't like, don't open and don't read direct mail pieces. Not true.

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Using Alternative Data Sources to Credit Score Millennials

Many Millennials will soon be buying homes and cars — purchases that require decent credit. But do traditional scoring models work for them?

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Six Insights for Marketing Digital Banking Solutions to Millennials

With more Millennials going cashless, paperless and branchless, financial institutions must master marketing fintech tools to them.

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Preparing for Gen Z: 3 Lessons Learned from Overlooking Millennials

As financial marketers continue to struggle with Millennials, a new generation is about to hit the banking industry: Generation Z.

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7 Insights Into The Digital Generation

It's critical that bank and credit union marketers understand the Digital Generation if these traditional banking providers hope to survive.

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Millennials Like Mobile Wallets … Just Not From Banks

Banks and credit unions need to improve mobile wallet offerings before digital consumers get comfortable to using non-bank alternatives.

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Banking Industry Still Falling Short of Consumer Expectations

The banking industry continues to under perform in the most significant areas of consumer needs, including safety, fairness and personalized service and recognition.

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Preparing for the Generational Shift in Banking

Financial institutions must use data-driven technology, insights, communication and rewards in order to acquire, engage and retain Millennials.

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5 Insights Into The Affluent Millennial Banking Market

With nearly 16 million Affluent Millennials in the US, financial marketers need a strategy that grows relationships with this profitable sub-segment.

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Do Millennials <3 Your Bank?

Creating brand experiences with — not for — Millennials is the first step in creating relationships that align with their life goals and expectations.

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Not All Millennials are Created Equal

Meeting the needs of the diverse Millennial generation requires personalized, timely and contextual solutions.

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Engaging Millennials: 3 Things Financial Marketers Can Do Better

With Millennials wielding more economic power, financial services must ramp up their digital capabilities.

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Top 3 Banks Get Majority of New Customers

The battle for new checking customers requires a resetting of traditional marketing strategies, reflecting a new digital consumer who has a different buying behavior.

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Winning the Talent Wars in Banking

To win the talent wars, the banking industry needs to convince future leaders that there is a culture of innovation, the ability for development and a focus on digital transformation.

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Targeting Millennials: Are They The New Baby Boomers?

Just how different are Millennials from previous generations, and might any differences impact the type of messages created to motivate them?

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5 Forces Reshaping Bank and Credit Union Innovation Strategies

Here are five trends redefining how financial institutions will approach their strategy to marketing, product innovation and the service experience.

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The Future of Banking: Racing for Relevancy in the Digital Age

Financial institutions that can't keep up will find their customers have moved on without them — stranded on the wrong side of the digital divide.

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5 Financial Marketing Trends Driving Conversations and Conversions

The trends and tools impacting financial marketing are evolving at a breakneck pace. Here are five of the biggest that will impact your ROI.

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