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Millennials Archive

It’s Time To Stop Treating Millennials as a Single Segment

From a banking perspective, the differences between sub-segments of Millennials are too big to ignore. Let's stop treating Millennials as a single segment.

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Retail Banking Tipping Points

In 2016, the banking industry will see delivery, payments and technology changes that will alter the market forever.

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How Credit Unions Can Win the Millennial Market

Millennials who join credit unions are different from other members of their generation. Winning this market requires an understanding of these differences.

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What Facebook Knows About Marketing Banking Services to Millennials

Here are four key financial marketing insights Facebook uncovered by mining thousands of conversations among its Millennial users.

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Inside the Mind of Millennials: What Financial Marketers Need to Know

As digital Millennials come of age, it is vital financial institutions to understand how to best engage with them.

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The Marketing Implications of Millennials’ Changing Views of Banks

The financial crisis of 2008-2009 helped to create a new villain in America: banks. That view is changing though, and it has big marketing implications.

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Crafting The Ideal Banking Experience for Millennials

Unique, memorable experiences have a profound effect on Millennials’ brand loyalty, but financial institutions struggle to differentiate and be remarkable.

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5 Ways Liberty Bank Engages Millennial Consumers

Two out of three Millennials choose a big bank — bad news for community institutions. But here's how one bank is targeting this coveted segment.

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Digital Divide: The Disconnect Between Millennials and Banks

The digital chasm between Millennials and their banking providers is growing. Will banks and credit unions join consumers on the other side?

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The New Rules of Marketing to Millennials

Here are five guidelines marketers need to keep in mind when recalibrating their strategy to connect with Millennial consumers.

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Infographic: How Bank CEOs and Boards View Strategic Challenges

Data reveals how bank CEO and their directors feel about growth, threats, branches, Millennials, tech and more.

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Building Banking Relationships With Digital Millennials

What does it take to appeal to Millennials? How can financial institutions build relationships with this critical market segment?

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4 Content Marketing Tips for Targeting Millennial Banking Consumers

Financial institutions with the right content marketing strategy can build relationships with Millennials that will reap rewards later.

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Millennials and Their Risky Financial Behaviors

When it comes to financial responsibility, younger Millennials in college are getting a failing grade. What can financial institutions do?

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More Americans Making Mobile Banking a Part of Daily Life

Mobile and online banking is becoming a ubiquitous part of daily life – done at work, at the store and even on a date.

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50 Facts Revealing Millennials’ Mindset and Myths About Money

These 50 facts about Millennials and their money will debunk some common myths and help you sharpen your marketing strategy.

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Study: Most Millennials Will Only Switch Banks When Forced

Bad experiences, life events and changing needs push Millennials to switch banks and open new checking accounts.

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Why Targeting Millennials Will Get Harder for Bank Marketers

The fight over banking services on college campuses heats up, with new regulations that would stifle marketing to Millennial students.

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Millennial Banking Consumers Are Unique, But Not That Different

Millennial banking customers want personalized service delivered through both digital and physical channels similar to other generations.

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