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Millennials Archive

No Loyalty? Millennials Not Afraid to Dump Their Banks

Millennials switch banks twice as much as other consumers. Financial institutions must do more to retain this crucial demographic segment.

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Mobility, Millennials & Predictive Analytics in Banking

Banks and credit unions must improve mobile offerings, engage millennials and leverage predictive analytics to build contextual engagement.

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What Drives Millennials to Choose a Checking Account?

Young financial shoppers don’t think branches are as important as other consumers, and they are more easily influenced by an institution’s brand.

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Millennials, Mobile Channels & The Future of Financial Marketing

A study of Millennial attitudes mobile banking services points towards the important changes banks and credit unions must make when targeting this critical consumer segment.

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Credit Union Guide to Millennial Member Growth

This multinational report from the World Council of Credit Unions offers 12 survival tips for credit unions targeting Gen Y.

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8 Astonishing Facts Bankers Should Know About Millennials

Millennials bank and communicate differently than previous generations, preferring mobile banking, alternative payments and digital channels.

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Why Do Millennials Shop For Checking Accounts?

This analysis compares the top 10 reasons people open a new checking account — Millennials vs. everyone else.

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The Battle to Bank Millennials

Millennials pose unique challenges to the banking industry that traditional financial institutions must find ways to address.

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Millennials’ Bad Money Habits Mean Majority Need Mom & Dad

Younger consumers say they are good with money, but many still need mom and dad to get by financially. How can banks and credit unions help?

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3 Things Millennials Really Care About When Switching Banks

40% of those shopping for a new bank or credit union are under 30 years old. So what matters most to Millennials who want to switch?

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What Bankers Can Learn from McD’s Millennial Marketing Misfires

If the financial industry doesn't adapt fast, the Digital Generation will watch banks disappear in their hybrid's rear view mirror.

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Digital Channels Reach More than Millennials

Consumers shopping for new checking accounts are more demanding than ever. It's not just Millennials... everyone expects more.

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Will Millennials Change Banking Forever?

Research reveals insights into the financial attitudes and banking preferences of the largest generation in history.

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Don’t Underestimate The Millennial Banking Opportunity

The Millennial consumer who has graduated college is an excellent prospect for savings, credit and investment services.

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9 Insights For Lasting Banking Relationships with Millennials

The findings revealed in this study could reshape how banks and credit unions attack the Millennial market.

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The End of Banking As Usual

Financial institutions must address the needs of millennials who are willing to bank with technology and telecommunications companies.

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The Case for Content Marketing in Your Quest for Revenues

How do banks and credit unions start conversations with consumers that lead to sales? With a content marketing strategy.

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Millennials Find Banks Irrelevant

A new study from Scratch finds that millennials don't believe banks can meet their needs in the future.

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Are Millennials Really That Different?

Financial marketers act as if Gen-Y is an alien species. “How do we define these people? What do they desire? What makes them tick?” Marketers obsess over buzzwords like “authenticity,” “transparency” and…

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